The Quest for an Identity

Idea to Startup

المحتوى المقدم من Brian Scordato and Brian Scordato | Tacklebox. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Brian Scordato and Brian Scordato | Tacklebox أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

9M ago 21:26

MP3•منزل الحلقة

Today we'll help you find an identity. An identity is something unique that you can organize your business beneath. A north star that can act as a lens for every decision you make. We talk through how to use category shifts and first principles to find and evaluate possible identities and when to stick with an identity vs when to jump ship. We use a bunch of examples - from an Italian restaurant to a skincare company called Jolie to the 1994 Arkansas Razorbacks basketball team.

00:27 An Identity Helps You Move Fast and Keep Momentum
03:30 Black Friday - Lack of Clear Identities
06:22 Smooth Jazz
06:53 Categories
09:11 Jolie
12:12 First Principles
12:42 Arkansas Basketball’s “40 Minutes of Hell” Identity
15:50 Career Coach Identity
17:40 Stay Disciplined
19:42 Changing Too Quck vs. Staying Too Long
20:34 Throw with Conviction

21:11 Tacklebox

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