Ep#58 Navigating Brand Deals: A Guide for 40+ Content Creators

I Am That Content Creator Podcast

Join Mia and Kristen as we explore effective strategies for women over 40 to navigate and succeed in user-generated content (UGC). Discover how to transition from working with agencies to forging direct brand partnerships, ensuring you're compensated fairly for your creativity and expertise.

Key Highlights:

• Agency vs. Brand Collaboration: Evaluate the benefits and challenges of working with agencies and when to shift to direct brand deals to enhance earnings and creative control.
• Mastering Negotiations: Learn essential negotiation tactics to secure contracts that respect your rights and worth, including how to avoid common pitfalls like restrictive ownership clauses.
• Leveraging AI for Efficiency: Utilise AI tools to streamline content creation and negotiations, allowing you to focus more on creativity and less on administrative tasks.
• Empowering Mature Content Creators: Tips for leveraging your life experience to create authentic content that resonates with brands and audiences, making you a valuable partner to businesses targeting mature markets.

Tune in for a deep dive into transforming your content creation passion into a profitable venture. Whether you’re starting in UGC or looking to optimize your approach to brand collaborations, this episode offers valuable insights for women over 40 aiming to thrive in digital spaces.

Subscribe now to join Mia and Kristen on this journey, and don't miss out on expert advice tailored for mature, creative entrepreneurs.

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فصول

1. Content Creator Know Your Worth (00:00:00)

2. Negotiating Contracts and Rates (00:10:09)

3. State of the World Today (00:19:53)