211 | The Harsh Truth About Event Sponsorships In 2025. Ft. Jackie Clarke

Hustle Over Everything

This week on the podcast, we’ve got an episode for creators! We’re diving deep into event sponsorships and brand deals with none other than Jackie Jackie has partnered with some of the biggest brands, from Nike to Coca-Cola, and she’s sharing her expertise with us. Here’s what we cover: - How to provide real value for brands - A live media kit audit with Jackie - The surprising ways Donald Trump’s influence could impact brand deals for Black creators … and so much more! The episode drops soon—don’t miss it! Subscribe to Hustle Over Everything on YouTube today. Filmed at Whitmedia Studios in Oshawa

Timestamps:

00:00 Impact of Politics on Brand Deals

02:48 The Role of DEI in Sponsorships

06:04 Creating Value in Sponsorships

08:51 Return on Engagement vs. Return on Investment

11:45 Profitability of Events

15:08 Sponsorships as Partnerships

18:02 Crafting Effective Media Kits

20:56 Common Mistakes in Sponsorship Decks

23:51 Customizing Sponsorship Experiences

28:35 Event Planning Essentials

30:28 The Importance of Early Budgeting

33:22 Maximizing Sponsorship Opportunities

37:13 Navigating Challenges in Event Sponsorship

40:07 Understanding the Value of Sponsorships

44:42 The Economics of Event Planning

47:03 Perception vs. Reality in the Event Industry

50:18 Negotiating Brand Collaborations