Culture Over Cost: Building People Before Profits with Desco & Ray America | Part 3 of 4
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In Part 3 of our Uptime Services Dental Summit series, HTM On The Line host Bryant Hawkins Sr. sits down with two leaders who are redefining what service really means.
Andrea Bordenca of DESCO shares how her team’s vision to be the global model of customer service is shaping a culture that puts people first, from employees to clients. Then, Alex Federal of Ray America dives into the future of dental imaging and shows how innovation and integrity can go hand-in-hand in a tech-driven world.
From field service to facial scanning, this conversation reminds us that the future of HTM isn’t just about maintaining equipment, it’s about elevating how we serve others.
Big thanks to our partners: College of Biomedical Equipment Technology, A.M. BICKFORD, INC., UptimeServices, MD Publishing, Innovative Radiology AND GMC Healthcare Solutions. Your support keeps the HTM mission alive!
This podcast is produced by the B-Hawk Network.
فصول
1. Purpose Meets Preparation (00:00:00)
2. DESCO’s Culture-First Service Model (00:00:29)
3. Why Dental Belongs in HTM (00:03:43)
4. Balancing Hospitals, Dental, and New Sectors (00:06:06)
5. Meet Ray America’s Alex Federal (00:11:59)
6. Smarter Dental Imaging and RayGuard (00:12:39)
7. AI, Ethics, and Clinician Accountability (00:15:55)
8. Closing: People Power Innovation (00:16:44)
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