56: Unleashing Partner Tech- Greg Portnoy

Howdy Partners

It’s time to level up, partner pros! Greg Portnoy brings the heat to today’s episode.
Greg says partner pros need to stop complaining and start adding value. It doesn’t do any good for partner pros to complain about lack of funding.
Greg emphasizes that partner pros need to start tracking metrics that matter. Instead of whining about how partnerships are underappreciated, Greg says we need to show ‘em the numbers.
So grab your cowboy hats and saddle up for a conversation with Greg Portnoy on Howdy Partners!
Highlights
01:52 The most important things in partnerships
10:23 What are people getting wrong today in partnerships#?
13:39 Partnership pros need to take responsibility#
15:02 Track partner metrics
15:47 Focus on the science of partnerships
16:54 Show ‘em your value
18:21 Don't measure partnerships the same as sales
20:40 Meet your customers where they are
24:06 The hard truth about partnerships and tech
25:02 Partner tech is a tool, not a source of truth
29:04 Don't use partner tools in a silo
30:04 Do your tools give you leverage?
30:41 Do your tools help you measure?