54: Using AI to Drive Partnerships - Jessica Baker

Howdy Partners

Can AI help partners grow and scale partnerships? Jessica Baker, Chief Program Officer for AchieveUnite, thinks so.
Jessica says that AI can help hypercustomize partner relationships at scale. She says AI will help get more done—faster and at higher quality.
Jessica, Will, and Ben discuss the key benefits of AI, including hyper-relevant partner marketing assets, predictive partner profiling, automated funnel management, and enhanced PRM platforms.
Jessica shares real-world examples of AI in action from her work advising major tech companies on their channel programs. She explains how AI builds on human connections and trust.
Instead of taking away jobs, Jessica says that AI will enhance and augment partner professional's jobs.
Highlights from the show:
00:48 Can Ben finally bench 225?
01:39 Intro to Jessica Baker
03:04 The benefits of AI
04:22 AI will change everything about how we do business with partners
04:29 What do most people get wrong about AI
06:56 AI helps augment and improve your work
08:51 Can AI build trust?
09:35 Trust isn't built by AI; people build it
17:18 Key areas where AI can be used in partnerships
17:59 Funnel management becomes easier with AI
18:41 AI improves business insights
20:45 AI improves customer service
21:59 Top AI tools for partners
24:44 Tactical takeaway that everyone should implement tomorrow