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المحتوى المقدم من Peep Laja. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Peep Laja أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Focus-fueled growth with Seamless.AI's Brandon Bornancin

29:22
 
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Manage episode 340357406 series 2948343
المحتوى المقدم من Peep Laja. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Peep Laja أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Summary:

This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies.

Key Points:

  • Seamless.AI's early days as a list building agency (01:13)
  • I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there (03:34)
  • Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category (08:15)
  • I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel (10:14)
  • Brandon explains how staying focused led to early success for Seamless (11:56)
  • My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith (14:04)
  • Brandon takes us through Seamless' main competitive advantage (15:47)
  • How a robust content marketing strategy has been key to Seamless' success (19:22)
  • My thoughts on creating demand and awareness through thought leadership (20:50)
  • Brandon unpacks Seamless.AI's targeted outbound sales strategy (21:33)
  • Wrap up (27:45)

Mentioned:

Brandon Bornancin LinkedIn

Brandon Bornancin Twitter

Seamless.AI Website

Seamless.AI LinkedIn

Category creation and product-led differentiation with Drift's David Cancel

Ryan Smith LinkedIn

Qualtrics Website

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 حلقات

Artwork
iconمشاركة
 
Manage episode 340357406 series 2948343
المحتوى المقدم من Peep Laja. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Peep Laja أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Summary:

This week on How to Win: Brandon Bornancin, founder and CEO of Seamless.AI, a platform focused on sales, lead generation, and prospecting via an advanced search engine. Launched in 2018, Seamless.AI grew out of a list-building agency called Seamless Contacts founded three years earlier. Seamless.AI recently completed a nearly $100M funding round, and in under four years has earned a billion dollar valuation. In this episode, we take a look at Seamless' decision to stay focused on their core product, the outbound sales strategy that has allowed them such rapid growth, and the upside of entering a big category with a lot of competition. I weigh in with the model I used to grow a SaaS company from an agency, winning through relentless focus, and the importance of thought leadership in today's marketing strategies.

Key Points:

  • Seamless.AI's early days as a list building agency (01:13)
  • I weigh in on the benefits of starting a SaaS company by offering a manual service, and the model I've used to grow from there (03:34)
  • Brandon describes the competitive landscape Seamless entered into, and why they weren't afraid to compete in a big category (08:15)
  • I share my thoughts on the advantages of tapping into pre-existing demand, with a quote from Drift's David Cancel (10:14)
  • Brandon explains how staying focused led to early success for Seamless (11:56)
  • My advice on winning through relentless focus, with a quote from Qualtrics' Ryan Smith (14:04)
  • Brandon takes us through Seamless' main competitive advantage (15:47)
  • How a robust content marketing strategy has been key to Seamless' success (19:22)
  • My thoughts on creating demand and awareness through thought leadership (20:50)
  • Brandon unpacks Seamless.AI's targeted outbound sales strategy (21:33)
  • Wrap up (27:45)

Mentioned:

Brandon Bornancin LinkedIn

Brandon Bornancin Twitter

Seamless.AI Website

Seamless.AI LinkedIn

Category creation and product-led differentiation with Drift's David Cancel

Ryan Smith LinkedIn

Qualtrics Website

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL

  continue reading

88 حلقات

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