Creating a high-quality customer experience with vFairs' Muhammad Younas

How to Win podcast with Peep Laja

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المحتوى المقدم من Peep Laja. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Peep Laja أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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1
The War and Treaty Are Getting Carried Away 46:55

منذ يومين46:55

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قوائم

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احب

46:55

The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

منذ عامين 27:18

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Summary:
This week on How To Win: Muhammad Younas, CEO of vFairs, an all-in-one events platform that allows users to conduct virtual, in-person, and hybrid events. Founded in 2016, vFairs experienced accelerated growth during the pandemic and ballooned to over 250 employees with offices located around the world.

In this episode, Muhammad breaks down some of the strategies that have helped vFairs win. We discuss hiring for hyper-growth, the power of word of mouth, and why delivering high-quality customer support is essential. I weigh in on hiring for talent and training for skill, why providing an exceptional customer experience is good for business, and the importance of conducting regular customer interviews.

Key Points:

What is the virtual events space like post-pandemic? (01:12)
Muhammad explains why he decided to bootstrap vFairs (02:13)
Muhammad discusses hiring aggressively during a period of hyper-growth (03:37)
I weigh in on the adage 'hire for talent, train for skill' (04:27)
Muhammad talks about vFairs word-of-mouth inbound strategy (05:15)
Muhammad stresses the importance of high-quality customer service and support in a self-service product (08:30)
I discuss the role of customer support in SaaS retention and adoption with a quote from ISG's John Boccuzzi Jr. (09:53)
Muhammad breaks down vFairs plans to expand their outbound sales (11:47)
How do referral incentives work at vFairs? (13:18)
I break down some word-of-mouth strategies with a quote from Animalz's Devin Bramhall (14:16)
How does vFairs use its deep product offering to help its customers? (15:50)
I weigh in on the importance of talking to your customers with a quote from author Justin Wilcox (19:08)
Muhammad talks about vFairs differentiation (21:21)
Why is customer retention so important to vFairs? (23:29)
Wrap-up (26:04)

Mentioned:

Muhammad Younas LinkedIn

vFairs Website

vFairs LinkedIn

John Boccuzzi Jr. LinkedIn

How Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalable

Justin Wilcox LinkedIn

My Links:

88 حلقات

#Entrepreneur #Business #Marketing #Peep Laja #SaaS #Agency #Entrepreneurship #B2B #Competitive

Creating a high-quality customer experience with vFairs' Muhammad Younas

How to Win podcast with Peep Laja

15 subscribers

published منذ عامين

MP3•منزل الحلقة

Key Points:

What is the virtual events space like post-pandemic? (01:12)
Muhammad explains why he decided to bootstrap vFairs (02:13)
Muhammad discusses hiring aggressively during a period of hyper-growth (03:37)
I weigh in on the adage 'hire for talent, train for skill' (04:27)
Muhammad talks about vFairs word-of-mouth inbound strategy (05:15)
Muhammad stresses the importance of high-quality customer service and support in a self-service product (08:30)
I discuss the role of customer support in SaaS retention and adoption with a quote from ISG's John Boccuzzi Jr. (09:53)
Muhammad breaks down vFairs plans to expand their outbound sales (11:47)
How do referral incentives work at vFairs? (13:18)
I break down some word-of-mouth strategies with a quote from Animalz's Devin Bramhall (14:16)
How does vFairs use its deep product offering to help its customers? (15:50)
I weigh in on the importance of talking to your customers with a quote from author Justin Wilcox (19:08)
Muhammad talks about vFairs differentiation (21:21)
Why is customer retention so important to vFairs? (23:29)
Wrap-up (26:04)

Mentioned:

Muhammad Younas LinkedIn

vFairs Website

vFairs LinkedIn

John Boccuzzi Jr. LinkedIn

How Devin Bramhall helped Animalz scale from $1m to $16m ARR... by doing the unscalable

Justin Wilcox LinkedIn

My Links:

88 حلقات

#Entrepreneur #Business #Marketing #Peep Laja #SaaS #Agency #Entrepreneurship #B2B #Competitive

كل الحلقات

1
Speed's Advantage 22:37

منذ 37 weeks22:37

22:37

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1
Nail and Scale 18:52

منذ 40 weeks18:52

18:52

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1
Start in a Niche 34:06

منذ 41 weeks34:06

34:06

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1
Scientific Laws of Marketing 28:03

منذ 42 weeks28:03

28:03

In this episode, Peep Laja explores the scientific laws of marketing, focusing on building mental and physical availability for brands. Drawing from the works of Professor Byron Sharpe and the Ehrenberg Bass Institute, Laja emphasizes the importance of being top of mind and easily found when potential customers are ready to make a purchase. The episode features insights from marketing experts who provide real-world examples. Peep also discusses distinctive brand assets, the limitations of hyper-targeting in B2B marketing, and the duplication of purchase law. He concludes by offering practical advice on increasing brand awareness and making target customers remember the brand when they need its product. 00:00 - Intro 02:00 - Mental and physical availability concepts 04:40 - Brand building with Paul Dorsey 05:45 - Buying triggers 07:05 - HockeyStack's content marketing strategy 11:00 - Physical availability in B2B SaaS 12:00 - Distinctive brand assets 18:45 - SurveyMonkey's rebranding story 20:10 - B2B brands lack distinctive assets 21:00 - Meaningless distinctiveness vs. differentiation 22:20 - Identifying customer values with Wynter 23:00 - Reaching all buyers in a category 24:30 - Limitations of hyper-targeting 26:00 - Category reach and lead generation 27:45 - Ad reach and frequency 28:50 - Duplication of purchase law 30:00 - Conclusion My links: X: https://twitter.com/peeplaja LinkedIn: https://www.linkedin.com/in/peeplaja/ Personal site: https://peeplaja.com/ Wynter: https://wynter.com/ Speero: https://speero.com/ CXL: https://cxl.com/…

1
Winning Beyond the Product 30:26

منذ 43 weeks30:26

30:26

This episode explores the critical factors that define market leadership, from being first in a category to leveraging innovation and strategic marketing. Hear from experts like David Aaker, Mark Ritson, and Byron Sharp on how top brands maintain dominance and why small brands face uphill battles. Discover actionable insights on standing out, staying top of mind, and converting prospects into loyal customers. [00:00:00] Intro: Winning in B2B SaaS [00:01:23] David Aaker on Market Stability [00:03:00] Mark Ritson: Challenges for Small Brands [00:04:08] Byron Sharp's Law of Double Jeopardy [00:06:30] The Importance of Mental Availability [00:09:30] Innovation vs. Excess Share of Voice [00:12:15] Case Study: Monday.com's Marketing Spend [00:17:08] LG's Failed Market Strategy [00:19:00] Creating a Unique Market Position [00:22:00] Staying Top of Mind Strategically [00:25:39] Creative Low-Cost Marketing Tactics [00:30:00] Outro: Key Takeaways My links: X: https://twitter.com/peeplaja LinkedIn: https://www.linkedin.com/in/peeplaja/ Personal site: https://peeplaja.com/ Wynter: https://wynter.com/ Speero: https://speero.com/ CXL: https://cxl.com/…

1
Differentiation: How To Stand Out 21:52

منذ 44 weeks21:52

21:52

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1
The Secret Sauce to $80M Bootstrapped - with AppSumo's Noah Kagan 22:47

منذ 1 year22:47

22:47

This week on How To Win: Noah Kagan of AppSumo , a platform for digital marketplace deals focusing on software aimed at entrepreneurs and small businesses. They have bootstrapped to over $80 million in revenue. You’ll hear insights on scaling business by focusing on what works, the importance of staying true to your core values, and the strategy behind AppSumo 's success. Discover how AppSumo thrived where others didn't and why focusing on the customer always pays off. Find out how AppSumo navigates competition and continues to grow by doubling down on effective strategies. Key Points: [00:03:36] "How does AppSumo compete with lower prices?" [00:08:33] "How did strategic choices evolve with growth?" [00:10:57] "How does focusing on what works help?" [00:14:42] "Do cheaper products lead to higher sales?" [00:15:18] "Why focus on solopreneurs despite challenges?" [00:19:30] "Key to AppSumo's successful marketing strategy?" Mentioned: Noah Kagan AppSumo Noah Kagan's X My Links: Twitter / X LinkedIn Website Wynter Speero CXL…

1
From Zero to Unicorn: Factorial HR's Strategic Success - with Factorial HR's Bernat Farrero 24:02

منذ 1 year24:02

24:02

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1
Scaling Beyond $100M and Creating New Categories - with Pendo's Todd Olson 26:21

منذ 1 year26:21

26:21

This week on How To Win: Todd Olson of Pendo , revealing the secrets behind building a product-led growth company. You’ll hear how Pendo 's focus on product experience revolutionized customer interaction, the importance of integrating customer feedback into product development for sustained growth, and the strategic approach to scaling a software company beyond traditional boundaries. Key Points: [00:03:15] "What propelled your initial revenue growth?" [00:06:42] "Challenges in transitioning to enterprise clients?" [00:10:58] "Impact of product decisions on company scale?" [00:15:24] "Strategies for expanding product functionality?" [00:18:37] "Approach to building a scalable team?" [00:19:12] "Strategy behind bowling pin model?" [00:22:45] "Insights on maintaining company culture?" Mentioned: Todd Olson Pendo Todd Olson's X My Links: Twitter / X LinkedIn Website Wynter Speero CXL…

1
Building a $180M PR Powerhouse with MuckRack's Gregory Galant 24:39

منذ 1 year24:39

24:39

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1
Disrupting the B2B Marketplace -- with TrustRadius's Vinay Bhagat 25:45

منذ 1 year25:45

25:45

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1
The Differentiation Advantage - with Retention.com's Adam Robinson 19:40

منذ 1 year19:40

19:40

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1
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منذ 1 year26:53

26:53

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1
Finding Your Ideal Customer Profile - with Keap's Clate Mask 23:12

منذ 1 year23:12

23:12

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1
Moving Upmarket for Growth - with Process Street's Vinay Patankar 24:20

منذ 1 year24:20

24:20

This week on How To Win: Vinay Patankar of Process Street, a workflow management software company. You'll hear why they didn't monetize for the first 2 years, how going upmarket increased retention and revenue, and why they focused the product on specific use cases. Key Points: 01:15 Identifying market need from personal frustration 03:00 Deciding not to monetize for 2 years to optimize fundraising 06:15 Recognizing larger customers have higher retention and expansion 07:00 Transitioning from SMB to mid-market and enterprise 14:30 Having over 50% of revenue from inbound channels 15:00 Needing specialized use cases to differentiate amid competition 19:00 Advising founders to get very clear on product and go-to-market strategy Mentioned: Process Street https://www.process.st/ Vinay Patankar's Linkedin https://www.linkedin.com/in/vinaypatankar Vinay Patankar on X https://twitter.com/vinayp10?lang=en My Links: Twitter LinkedIn Website Wynter Speero CXL…

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