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Make sure they understand your specific organisational goal
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المحتوى المقدم من Stuart Edgeworth. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Stuart Edgeworth أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
OK, your video production partner is ready to make a video, but have you discussed the big question: What’s it for?
Is it to educate? To build brand awareness? To increase social engagement?
This question may seem obvious but it’s often overlooked.
If your production company hasn’t zeroed in on the exact purpose of your project, it can lead to a messy video that lacks focus and a clear message.
Understanding your organisation's specific goal means they know what you’re aiming to achieve and you can measure its effectiveness.
If your video production partner doesn’t understand the WHY, it’s just not going to work.
Curious to see our beautiful faces? Check out the video for this episode on YouTube: https://youtu.be/pLAoP3BNA7Q
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