Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme

How I Built This with Guy Raz

Chesapeake Bay Candle and Blueme founder Mei Xu joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Mei shares the importance of businesses meeting people everywhere they shop.

First, Sasha, who started a gourmet pot pie company in Brooklyn, New York, asks how to find the right co-founder who can do the things she can’t. Then, Tara from Dubai, Saudi Arabia wants to know whether to market her towel dress directly to consumers. And finally, Lindsay in Grand Rapids, Michigan needs advice on how to get her online curriculum in front of more school districts.

Thank you to the founders of Aunt Ethel’s Pot Pies, Dry Dolly, and Math Medic for being a part of our show.

If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to [email protected] or call 1-800-433-1298.

And be sure to listen to the Chesapeake Bay Candle story as told by Mei on the show in 2017.

This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Kwesi Lee.

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