How Do I Track Real-Time Profits for My eCom Business?

How do I? with Matt Putra

Master Daily Profit Tracking with Advanced Automation

Episode Overview

Matt Putra is the founder and CEO of Eightx, a fractional CFO firm specializing in helping eCommerce, CPG, and SaaS companies scale profitably between $5-80MM in annual revenue. With experience across 60+ brands including Tru Earth, The Tumeric Co., and Lusomé, Matt has mastered the art of financial architecture for direct-to-consumer businesses. As a seasoned fractional CFO with a proven track record, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. This episode reveals his most powerful tool for real-time profit tracking that transforms how eCommerce businesses make daily decisions.

Matt Explains

◽️ How to build a real-time daily profit tracker using Google Sheets and API automation that updates every morning

◽️ The exact system his clients pay thousands for - complete setup walkthrough with Data Slayer integration

◽️ Why waiting for monthly reports kills growth and how daily profit visibility enables smarter, faster scaling decisions

◽️ The profit target strategy that lets you reinvest confidently when you're ahead of monthly goals

◽️ Advanced contribution margin analysis including CM3 calculations and variable cost optimization

◽️ How to use profit data for strategic growth - when to harvest profits vs. when to over-invest in marketing

Get DataSlayer here - https://dataslayer.idevaffiliate.com/445.html

Get the template - https://docs.google.com/spreadsheets/d/1MyLRAmN-FWu8Lm46IDwboprzx_VjIznl7LJa38at0t8/edit?usp=sharing

Timestamps

00:00 Introduction to Daily Profit Tracking

01:58 Setting Up Data Slayer Integration

04:20 Connecting Facebook Ads Data

06:25 Adding Google Ads Integration

08:37 Shopify Orders API Setup

11:02 Building Sales Formulas

12:51 Variable Cost Calculations

15:19 Contribution Margin Analysis

17:46 Setting Monthly Profit Targets

20:05 July Planning and Duplication

21:21 Strategic Implementation and Results

Follow Matt

Follow Matt Putra:

Website: eightx.co

LinkedIn: www.linkedin.com/in/mattputra

About Eightx

Eightx helps scale companies profitably with expert financial guidance, strategic insights, and powerful tools to optimize growth. They work with eCommerce, CPG, and SaaS companies who are between $5–80MM in annual revenue or are venture-backed. Founded by Matt Putra, the company specializes in e-commerce financial architecture, helping businesses achieve more cash and less stress. Results typically show current fires put out in 4 weeks and a full financial plan delivered in 8 weeks. Their services range from bookkeeping and controller support to comprehensive fractional CFO services, all designed to increase cash flow, improve margins, and increase valuations for scaling businesses.

About How Do I?

The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately.

Host: Matt Putra, Founder & CEO of Eightx

Our Sponsors

Eightx helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture. Founded by Matt Putra, Eightx specializes in cash flow optimization, financial planning, and strategic growth guidance for businesses between $5-80MM in annual revenue or venture-backed companies. Their team of experienced CFOs provides the knowledge and proven strategies that make scaling, growing, and lasting effortless.

Services include:

- Fractional CFO and financial leadership

- Cash flow management and optimization

- Strategic financial planning and forecasting

- Marketing ROI analysis and optimization

- Operational efficiency improvements

Website - www.eightx.co