How do I get real-time financials for my ecommerce business? w/Rafi Ganz

How do I? with Matt Putra

Episode Overview

In this deep-dive episode, Rafi Ganz, UK chartered accountant and Head of Partnerships at Finaloop, reveals how ecommerce businesses can eliminate financial blind spots and gain complete visibility into their operations. After leading global tax at a multi-billion dollar IT security firm and serving as director at PwC, Rafi now helps entrepreneurs transform their accounting from outdated monthly reports to real-time financial intelligence. If you're tired of making business decisions with stale data and want to join the brands seeing 25%+ EBITDA growth year-over-year, this conversation is essential listening.

Rafi Explains

• Why ecommerce accounting is 20x more complex than traditional businesses and how this complexity creates opportunity
• The specific integrations and automations that deliver tax-ready financials updated multiple times per day
• How real-time financial visibility helps brands reduce OpEx margins by 5 percentage points on average
• The critical difference between proxy dashboards and actual reconciled financials for decision-making
• Why brands using real-time accounting see 25%+ year-over-year EBITDA improvements consistently
• The exact setup process to go from sign-up to live financials in under 48 hours

Timestamps

• 00:01 – Opening discussion on ecommerce margin vulnerabilities
• 02:02 – Why accountants make unlikely tech innovators
• 04:13 – The failed AI experiments at Big Four firms
• 06:29 – From 80-person finance teams to streamlined solutions
• 08:48 – Why ecommerce accounting breeds unique complexity
• 11:10 – The clearing account nightmare most brands face
• 13:29 – Razor-thin margins demand real-time financial agility
• 15:46 – What "real-time" actually means in practice
• 18:06 – Automated loan document processing demonstration
• 20:13 – Democratizing financial literacy for founders
• 20:55 – Live system demonstration begins
• 23:16 – Three-way reconciliation for payment processors
• 25:41 – Automated transaction spreading and amortization
• 26:39 – KPI dashboard and SKU-level profitability analysis
• 28:59 – Industry benchmarking with real-time data
• 31:21 – Real-time inventory and COGS calculations
• 33:25 – FIFO inventory management and landed costs
• 35:47 – Mission control for financial data gaps
• 38:10 – Five-minute integration setup walkthrough
• 40:22 – Bank and payment processor connections
• 42:42 – Onboarding timeline and balance sheet setup
• 45:11 – Monthly maintenance time requirements
• 47:37 – The discipline effect of daily financial visibility
• 49:59 – Proven results across three-year cohort studies
• 52:18 – TikTok integration and future developments

Follow Rafi

Follow Rafi Ganz Website:finaloop.com Email: [email protected] LinkedIn: linkedin.com/in/rafi-ganz-a23b1a5b

About Rafi's Company

Finaloop revolutionizes ecommerce financial management by combining AI-driven automation with expert accounting teams to deliver real-time, tax-ready financials. Unlike traditional accounting software that requires manual data entry and monthly reconciliation, Finaloop provides native integrations with major ecommerce platforms, payment processors, and banks to create continuously updated P&L, balance sheet, and cash flow statements. The platform automatically handles complex ecommerce scenarios like multi-channel sales reconciliation, inventory COGS calculations, and payment processor clearing accounts.

Key features include:

• Real-time financial statements updated multiple times daily
• Automated transaction categorization with 90%+ accuracy
• SKU-level profitability analysis and industry benchmarking
• Three-way reconciliation between platforms, processors, and banks
• Automated inventory management with FIFO calculations
• Direct loan document processing and interest expense automation

Finaloop offers a 14-day free trial where new users can connect their accounts and see two months of historical data within 48 hours, providing immediate visibility into their financial performance without any upfront commitment.

About How Do I?

The How Do I? Podcast gives you 60 minutes with industry experts who teach their expertise to eCommerce founders and business operators. Each episode centers on a single "How do I...?" question, providing actionable tactics you can implement immediately.

Host: Matt Putra, Founder & CEO of Eightx

Our Sponsors

Eightx helps eCommerce, CPG, and SaaS companies scale profitably with expert CFO services and financial architecture. Founded by Matt Putra, Eightx specializes in cash flow optimization, financial planning, and strategic growth guidance for businesses between $5-80MM in annual revenue or venture-backed companies. Their team of experienced CFOs provides the knowledge and proven strategies that make scaling, growing, and lasting effortless.

Services include:

• Fractional CFO and financial leadership
• Cash flow management and optimization
• Strategic financial planning and forecasting
• Marketing ROI analysis and optimization
• Operational efficiency improvements

Website - eightx.co