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Fabian Geyrhalter builds and launches successful brands
Manage episode 455144365 series 3623480
المحتوى المقدم من Rob Meyerson and How Brands Are Built. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rob Meyerson and How Brands Are Built أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Rob Meyerson and Fabian Geyrhalter discuss brand strategy's balance of innovation and foundational rules, touching on brand creation challenges and successful launches in the evolving marketing landscape.
Today’s episode is special. It's an edited version of a LinkedIn livestream chat with Fabian Geyrhalter, founder and principal at FINIEN, "a purposefully small consultancy based in Los Angeles." Fabian is a brand strategist and creative director and host of the Hitting the Mark podcast. He's also written several best-selling books, including How to Launch a Brand and The Brand Therapy Book. Lastly, Fabian is founder of Toneoptic, which we discuss on the show.
Fabian was a guest on season two of How Brands Are Built, and I had a great time talking to him again. I hope you enjoy the conversation as much as I did.
To learn more about Fabian, visit www.finien.com. From there, you'll find links to his podcast and books. For Toneoptic, visit www.toneoptic.com.
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