Understanding Buyer Archetypes and Highly Targeted Marketing | Podcast #59

House Einstein

Understanding the story is a vital component of real estate marketing. A well developed marketing story is built on appealing to specific buyer archetypes while carefully avoiding running afoul of Fair Housing law. The House Einstein Podcast is Boulder's trusted real estate Podcast. We discuss market conditions, local real estate news, notable sales, and so much more. Our mission is to help you make a smarter real estate decision. Contact the House Einstein team: https://www.houseeinstein.com/p/contact-us.html ____________________ Chapters: 0:00 - Intro 2:59 - Topics Discussed 6:14 - Buyer Archetypes & Story | TMSIDK 31:20 - Market Conditions 47:39 - Promo: Rambling Ranch Buyer 53:06 - Promo: Shanahan Ridge Access 54:30 - Sale: Contemporary Design 59:02 - Sale: Good deal, interesting ADU 1:03:50 - Sale: Marshall Fire Rebuild 1:10:29 - Sale: Great Neighborhood 1:16:44 - Sale: Stellar Appreciation 1:22:28 - News: North Boulder’s Latest Development 1:25:19 - News: $30M Trail Project 1:27:18 - News: Halloween Tradition at Pearl St 1:28:19 - News: Elections, see you on the other side 1:28:54 - Carveout: New Tool for House Einstein's Arsenal 1:31:35 - Carveout: Creative Shots & Nonstandard Cameras. 1:32:14 - Wrap Up _____________________ Relevant links: Market Conditions Spreadsheet) https://docs.google.com/spreadsheets/d/1gEFykuMq_nnJfPE_Sl0u-UT401Zxbz9E/edit?usp=sharing&ouid=118431097923844744241&rtpof=true&sd=true Opportunity Cost Podcast) https://youtu.be/c3N-zpdMutA 2035 Glenwood Dr) https://www.realtor.com/realestateandhomes-detail/2035-Glenwood-Dr_Boulder_CO_80304_M22838-72867 3055 25th St) https://www.realtor.com/realestateandhomes-detail/3055-25th-St_Boulder_CO_80304_M28933-49132 219 S 2nd Ave) https://www.realtor.com/realestateandhomes-detail/219-S-2nd-Ave_Superior_CO_80027_M16608-14156 1135 Berea Dr) https://www.realtor.com/realestateandhomes-detail/1135-Berea-Dr_Boulder_CO_80305_M22726-32370 3601 Arapahoe Ave) https://www.realtor.com/realestateandhomes-detail/3601-Arapahoe-Ave-Unit-217_Boulder_CO_80303_M24593-80903 BMOCA Development) https://www.dailycamera.com/2023/07/13/boulder-city-council-supports-4401-broadway-development-plan/ https://bizwest.com/2023/03/23/developer-proposing-exciting-challenging-and-complex-mixed-use-project-in-boulder/ BERT Trail) https://www.dailycamera.com/2024/10/28/erie-boulder-approve-regional-trail-plan/ https://bouldercounty.gov/transportation/plans-and-projects/union-pacific-trail/ __