Don’t Be Afraid of Authenticity: Messaging Homelessness in a Polarized World

Homeless Unfiltered by Invisible People

In a world filled with soundbites and spin, authenticity isn’t just a strategy—it’s a necessity. In this eye-opening episode, Marisol Bello, Executive Director of the Housing Narrative Lab; Thomas Murphy, Vice President of Communications at the National Alliance to End Homelessness; and Tamera Kohler, CEO of the Regional Task Force on Homelessness, share how honest, transparent messaging can break through the noise and combat the harmful rhetoric surrounding homelessness.

From addressing the public’s frustration and redirecting blame toward the real systemic issues, to navigating political pressures and amplifying stories of lived experience, this conversation dives deep into the power of real talk. The guests also discuss the pitfalls of sugarcoating and how vulnerable, data-backed storytelling can build public trust and shift the focus from fear and stereotypes to solutions.

If you're tired of surface-level narratives and want to understand how to communicate homelessness with impact and empathy, this episode is a must-listen.

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Executive producer: Mark Horvath Producer/editor/cinematographer: Alex Gasaway Associate producer: Erin McGinnis Created by: Alex Gasaway and Erin McGinnis