Melissa Core-Caballo Builds Multi-Million Dollar Branding Business

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HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

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Interview with Melissa Core-Caballo Co-Founder of Dead Horse Branding:

We love entrepreneur success stories. And who better than Melissa Core-Caballo? She is the dynamic force behind Dead Horse Branding (www.DeadHorseBranding.com), a groundbreaking agency revolutionizing the music and entertainment industries. Melissa's journey from humble beginnings to leading female entrepreneur in the branding world is nothing short of inspiring.

Melissa is an expert in key marketing areas such as branding your business, and she’ll share some advice on that in our podcast. Melissa founded Dead Horse Branding and in under five years transformed it from start-up to a multi-million-dollar company. Her roster of clients includes legendary music producer Tony Brown, Universal Music Group, Sony Music, and Warner Music. Melissa has worked with renowned brands such as HGTV, TEDx, and Lionsgate Entertainment.

Subjects discussed in podcast include:

• Melissa Core-Caballo’s exciting entrepreneur journey • Critical turning points to attaining the success she achieved • What were some of the tougher challenges Melissa faced? • What’s it like working with clientele in the entertainment industry? • Melissa’s work-life balance mindset • Why is branding so important? • Dead Horse Branding’s signature “DH7 branding formula” • What are key things a start-up company should look at to launch their brand? • Ways that a more established company can improve their brand • What is one thing a podcast listener should do tomorrow morning to start building a better brand?

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Interview Guest

[caption id="attachment_172542" align="alignleft" width="643"] Melissa Core-Caballo, Owner of Dead Horse Branding[/caption]

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