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Higher Purpose Marketing Strategy | Marketing for Creative Businesses, Values-Driven Marketing, Service Business Marketing
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32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week
Manage episode 503929569 series 3620911
المحتوى المقدم من Ashley Conway - Marketing Expert and Copywriter for Creative Business Owners, Ashley Conway - Marketing Expert, and Copywriter for Creative Business Owners. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Ashley Conway - Marketing Expert and Copywriter for Creative Business Owners, Ashley Conway - Marketing Expert, and Copywriter for Creative Business Owners أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What happens when a beloved brand ditches its heritage overnight? In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week. From lost biscuits to a logo backlash (with even Trump weighing in), you’ll hear how ignoring your roots can cost millions and alienate the very customers who built your brand. Most importantly, I’ll share the branding lessons you can use so your own loyal clients don’t walk away when you make changes. Looking for more resources? Ready to work together? Start here:
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