Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.
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50. How to Create a Lead Magnet That Doesn’t Flop
Manage episode 520010068 series 3620911
Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business.
Ashley breaks down how to:
Make your lead magnet fit naturally into your sales funnel
Choose a topic that solves a real problem for your audience
Design something irresistible (and fun!) that builds momentum toward your paid offers
Because a good lead magnet isn’t just a freebie — it’s the bridge between curiosity and conversion.
Looking for more resources or ready to work together? Start here:
🎙️ Podcast hub: higherpurposemarketingstrategy.com
💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall
📸 Connect with me on Instagram
📘 Join the conversation on Facebook
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