152. How to Make Your Copy 47% More Memorable

High Conversion Health Marketer

Ever wonder why that funny gym commercial still pops into your head years later? Turns out, humor isn’t just about getting laughs—it’s a science-backed conversion tool. In this episode Linda Melone, former personal trainer turned copywriter, dives into the power of humor in health and fitness copywriting. You’ll learn why humor isn’t just a “nice-to-have” but a must-have... only if you want your copy to convert.

You'll understand how top brands like Liquid Death and Nerd Fitness nail it, and—most importantly—how to avoid the cringe factor. Plus, Linda shares her own story of how humor helped her land a dream gig with Bowflex. Let's get into it.

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