45 | The Branding Mistakes Real Estate Agents Can’t Afford To Make in 2026 with Sarah Bell

Hey, ADHD Agent | Systems, Time Management, Real Estate Agent, Lead Generation, Realtor, Moms in Real Estate

Branding can feel like one of the most overwhelming parts of running a real estate business, especially for those of us with ADHD.

The ideas are endless, Canva is a black hole, and it feels like one tiny color tweak could change everything. But the truth is your brand doesn’t need to be perfect. It needs to be clear, consistent, and rooted in who you actually are.

In today’s episode, I’m joined by Sarah Bell, founder of Bell and Whistle Design. Sarah and her team are the geniuses behind my recent rebrand and someone who understands both the strategy and the emotion behind creating a brand that really stands out.

If you’ve been stuck redoing graphics, jumping between color palettes, or feeling like your branding is holding you back, Sarah is going to help you determine a better direction for 2026.

Here’s what you’ll learn in this episode

1. Why branding matters more than ever heading into 2026
2. The biggest mistakes agents make when DIYing their brand
3. Why being “for everyone” kills connection and slows growth
4. How ADHD plays into branding decisions and consistency
5. What it actually takes to build a recognizable, trustworthy real estate brand
6. How visual branding and business systems work together to attract the right clients

There are so many standout moments in this episode that will shift the way you think about your brand and your business as a whole.

And if this conversation has your wheels turning about the systems and strategy behind your brand, Real Estate Simplified is still open until December 30.

Inside the program we are building your branding and marketing foundations and all of your core systems.

We’ll cover everything you need to run a streamlined real estate business, including lead generation, marketing, client experience, follow up, and where to focus your time so you always know what to do next.

You’ll have weekly support, accountability, and a community of other women working toward the same goals so you’re never doing this alone.

You can join us at heyadhdagent.com/simplified.

Next Steps

-Follow Sarah at Sarahbellcreates and Bell and Whistle

-Feeling stuck in your business and could use some 1:1 support, accountability and help? Book a one-time unstuck coaching call !

-Have a question or want to leave me a message? You can do so here.

-Join the Hey ADHD Agent Community here.

-If this episode resonated with you, share it on Instagram and tag me @heatherklompmaker or send me a DM to let me know your biggest takeaway!

Let’s Connect:

Follow me on Instagram: @heatherklompmaker
Send me an email: [email protected]