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Chapter 7 - Insights Part 1: Segments
Manage episode 382567503 series 3507361
المحتوى المقدم من Rasmus Houlind. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rasmus Houlind أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter. The episode was supposed to be a discussion of Chapter 6, but due to unforeseen circumstances - we'll launch yet another chapter before we head into discussions of the two.
INSIGHTS PART 1: SEGMENTS
- How are segments built?
- Turning segments into personas
- Methods of segmentation
- Advanced segmentation – behavioural clusters
- Value-based segmentation
- Using value-based segments to optimize paid media spend
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
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