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Chapter 11 - Personalization in Marketing Automation
Manage episode 395782674 series 3507361
المحتوى المقدم من Rasmus Houlind. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rasmus Houlind أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 11:
PERSONALIZATION IN MARKETING AUTOMATION
- Value creation in marketing automation
- Segments and content feeds are secondary in marketing automation
- For marketing automation, consider value over the long term
- The three primary value drivers of marketing automation
- Increased top line – retail
- Increased top line – subscription
- Decreased customer churn
- Cost savings
- Beyond sales – chasing the Next Best eXperience
- What are the most effective flows?
- Maturity levels for Marketing Automation
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
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