Podcasting, Sneakers & Hip-Hop: Adam Butler on Culture, Hustle & Legacy

Heard!: Afros & Audio Interview Series with Talib Jasir

In this episode of the Afros & Audio interview series, the host welcomes Adam Butler, a 15-year veteran in podcasting, to discuss his extensive experience and insights into the medium. Adam shares his journey from starting a radio-like internet show with his friend Paul Span to witnessing the meteoric rise of podcasting.

He emphasizes the significance of independent creators and the evolution of the industry. The conversation also delves into Adam's passion for sneaker culture, his documentary 'What Are Those?' and his collaboration with On My Feet and Fox Sports. Additionally, Adam provides valuable advice for aspiring podcasters, highlighting the importance of authenticity, collaboration, and perseverance. The episode offers a rich blend of personal stories, professional growth, and cultural significance in the realms of podcasting, sneakers, fashion, and hip hop.

00:00 Introduction and Guest Welcome 00:18 Evolution of Podcasting 01:22 Independent Creators and Radio 03:13 The Rise of Podcasting 06:24 Sneaker Culture and Hip Hop 07:26 Documentary and Pandemic Impact 13:39 Memorable Interviews and Stories 16:57 Staying Relevant in Sneaker Media 19:48 Personal and Professional Growth 20:23 From Radio to BuzzFeed: My Professional Journey 20:49 Personal Growth Through Media and Podcasting 21:23 Expressing Myself Through Various Shows 23:10 The Challenges and Rewards of Podcasting 24:24 Sneaker Culture and Its Evolution 26:21 Advice for Aspiring Podcasters 28:25 Future Goals and Aspirations 31:26 The Dream Interview: Michael Jordan 33:32 Final Thoughts and Encouragement

Listen to The What are Those? podcast: https://youtube.com/@thewhatarethosepod?si=IPomcswfh1K7_Ca0

Subscribe to The What are Those? Youtube: https://www.youtube.com/@thewhatarethosepod

Follow Adam: https://www.instagram.com/MSR_Adam

Learn more about the 7th Annual Afros & Audio Podcast Festival, October 17-19, 2025 in Baltimore, MD: https://www.afrosandaudio.com

Visit https://linktr.ee/afrosandaudio for additional information and opportunities!

DISCLAIMER: The views expressed by guests of Afros & Audio’s Black History Month interview series are their own and do not reflect the values, mission, or business of Talib Jasir, Afros & Audio, Black Podcasters Association, Vanguard Podcast Network, or any other names, podcasts, events, businesses, or organizations mentioned in the video or audio of this series unless explicitly stated.