))
How HubSpot Does Competitive Intelligence w/ Jessica Davis (Manager of CI @ HubSpot)
Manage episode 375429685 series 3506261
المحتوى المقدم من Andy McCotter-Bicknell. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Andy McCotter-Bicknell أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This session was recorded live in the Healthy Competition community (healthycompetition.co). If you're into this kind of content, we'd love to have you!
Jessica Davis is the Manager of Competitive Intelligence at HubSpot, and she shared a ton of great details about the program that her team has put together.
- how they got buy-in from their leadership team to invest in the CI team's headcount
- how they rolled out a brand new competitive intel program in 6 months that included 50+ new battlecards (and 90% engagement from the sales team)
- how often they update their competitive materials
- how HubSpot's competitive intel team is structured and the department they role up under
And lots more.
Follow Jessica: LinkedIn
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!
63 حلقات
مشاركة
