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EP. 23 A Contrarian’s View on Branding - How to See, Think, & Do Different with Ulli Appelbaum
Manage episode 365747053 series 3377825
المحتوى المقدم من Howie. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Howie أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this conversation with Ulli Appelbaum, Founder and Chief Strategist at First the Trousers then the Shoes – a brand research and strategy boutique, author and creator of the brand positioning workbook and a set of best-selling positioning method cards, we break down how Ulli became a contrarian and get his take on using that superpower to build winning brands.
Learn more about Ulli
Other resources
Lessons
- Ulli’s journey of becoming a contrarian
- How to protect the core business while disrupting it
- Shepherding the brand from the POV of the customers
- Three ways to thrive as a contrarian
- Curiosity of a contrarian - hold strong opinions loosely
- Learn from failures and don’t hesitate to change your mind
- Discussions and stories about Hallmark, Bud Light and Wrigley
Episode website URL:
https://www.howiechan.com/blog/podcast-ulliappelbaum-ep23
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