088. Shauni Adekoya: Marketing Cybersecurity Services

Hacked Off

In this episode, Holly sits down with Shauni - our Marketing Manager - to discuss how she promotes technical services to a non-technical audience. Marketers in the security industry have a pretty big task on their hands; as technical people - cybersecurity is our passion (hence last week's 55 minute rant about security policies), but how do you create content that appeals to CEOs and other non-technical decision makers? Over the course of the conversation, we discuss Shauni's journey from fashion marketing to cybersecurity, what she has in common with a lot of penetration testers, and how much marketing fluff is too much. 1:30 How did you get into cybersecurity? 4:30 What's the goal of a marketer? 6:00 Do you consider yourself to be technical? 12:15 Is cybersecurity an intimidating industry? 14:30 Sharing knowledge 18:45 Are InfoSec marketers and penetration testers that different? 25:50 Making content accessible 30:40 You've gotta start somewhere Listening time: 32 minutes Host: Holly Grace Williams, MD at Secarma Guest: Shauni Adekoya, Marketing Manager at Secarma Tweet us: www.twitter.com/Secarma Events: www.eventbrite.co.uk/o/secarma-ltd-31129456455 Blogs: www.secarma.com/blog News: www.secarma.com/news