Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…
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المحتوى المقدم من Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Importance of Customer-Focused Messaging with Emma Stratton
Manage episode 463552966 series 3582120
المحتوى المقدم من Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
How is AI reshaping productivity in go-to-market strategies?
What does Benedict Evans’ AI Eats the World report reveal about the future of large language models?
How can businesses craft messaging that resonates with customers while avoiding jargon overload?
Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explores how to simplify complex tech products, connect with customers on a human level, and ensure your messaging stands out in an increasingly automated world.
Jump into the action:
(00:00) Welcome to GTM News Desk
(05:01) Building AI infrastructure for future efficiency
(07:09) Multi-agent networks redefine marketing automation
(11:42) Strategic storytelling with Emma Stratton
(15:39) Defining niche language in B2B tech
(17:51) How complex messaging dilutes company value
(21:05) Simplifying tech messaging for broader understanding
(25:06) Butterdocks’ focused approach to messaging
(28:26) Why strategy and writing must remain separate
(32:15) Starting with the mind before using AI for polish
(32:59) Why ChatGPT often outputs jargon-filled content
To hear Emma Stratton’s insights on making tech messaging more human, aligning cross-functional teams in messaging projects, and why clarity trumps persuasion in the B2B space, check out the extended conversation on the TACK Insider: https://tackinsider.com/
Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/
Our sources from today’s headlines:
https://www.ben-evans.com/presentations
Produced in partnership with: https://shareyourgenius.com/
15 حلقات
مشاركةManage episode 463552966 series 3582120
المحتوى المقدم من Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
How is AI reshaping productivity in go-to-market strategies?
What does Benedict Evans’ AI Eats the World report reveal about the future of large language models?
How can businesses craft messaging that resonates with customers while avoiding jargon overload?
Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explores how to simplify complex tech products, connect with customers on a human level, and ensure your messaging stands out in an increasingly automated world.
Jump into the action:
(00:00) Welcome to GTM News Desk
(05:01) Building AI infrastructure for future efficiency
(07:09) Multi-agent networks redefine marketing automation
(11:42) Strategic storytelling with Emma Stratton
(15:39) Defining niche language in B2B tech
(17:51) How complex messaging dilutes company value
(21:05) Simplifying tech messaging for broader understanding
(25:06) Butterdocks’ focused approach to messaging
(28:26) Why strategy and writing must remain separate
(32:15) Starting with the mind before using AI for polish
(32:59) Why ChatGPT often outputs jargon-filled content
To hear Emma Stratton’s insights on making tech messaging more human, aligning cross-functional teams in messaging projects, and why clarity trumps persuasion in the B2B space, check out the extended conversation on the TACK Insider: https://tackinsider.com/
Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/
Our sources from today’s headlines:
https://www.ben-evans.com/presentations
Produced in partnership with: https://shareyourgenius.com/
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1 Why Experiential Events Are the Future of B2B Marketing with Josh King & Daniel Curtis 28:34
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow are B2B SaaS companies adapting to a market where traditional growth channels are failing? What does the shift from a channel mindset to a network-based strategy mean for go-to-market teams? How can companies leverage experiential events to drive deeper engagement and real business impact? Those are the three big topics we’re covering in this episode of GTM News Desk. Josh King and Daniel Curtis from emc3 join us to break down the power of events, the pitfalls companies face in planning them, and how to create meaningful brand experiences that drive results. Jump into the action: (00:00) Welcome to GTM News Desk (01:48) The challenges facing B2B SaaS and venture-backed companies (04:22) Why companies need to move from channels to networks (06:57) AI hype, DeepSeek, and security concerns (09:10) The future of AI-first companies and go-to-market strategies (12:26) The power of experiential events in B2B marketing (15:14) How companies get events wrong and how to fix it (18:09) The debate: Large flagship events vs. smaller targeted gatherings (21:24) KPIs for experiential event marketing (24:03) Exclusive content preview and closing thoughts To hear Josh and Daniel’s insights on event strategy, sales and marketing alignment, and the future of experiential marketing, check out the extended conversation on TACK Insider: https://tackinsider.com/ Connect with Josh King: https://www.linkedin.com/in/joshkingemc3/ Connect with Daniel Curtis: https://www.linkedin.com/in/danielemc3/ Our sources from today’s headlines: Segment 1: https://techcrunch.com/2025/01/26/2025-will-likely-be-another-brutal-year-of-failed-startups-data-suggests/ Segment 2: https://www.bloomberg.com/opinion/articles/2025-01-27/china-s-ai-deepseek-shows-silicon-valley-s-huge-blindspot Produced in partnership with: https://shareyourgenius.com/…
1 Your Go-To-Market Playbook Is Broken with James Kaikis 31:40
31:40 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب31:40
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow is go-to-market strategy evolving in a world of shifting buyer expectations? What role does AI play in reshaping sales, solutions engineering, and customer success? Why are traditional sales playbooks breaking down, and what comes next? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by James Kaikis , CRXO at TestBox , who shares insights on the convergence of trends reshaping B2B sales, the rise of solutions engineering, and how companies can move beyond transactional selling to become true strategic partners. Jump into the action: (00:00) Welcome to GTM News Desk (02:44) Why traditional sales playbooks are breaking down (06:31) Becoming a strategic partner instead of just a vendor (09:42) The role of AI and shifting buyer expectations (12:28) Aligning sales, solutions, and customer success teams (15:47) The impact of accountability on software adoption (18:56) Overcoming barriers to unifying go-to-market teams (22:21) Building a business with customer intent in mind To hear James Kaikis’ insights on redefining sales engagement, building customer trust, and the future of solutions teams, check out the extended conversation on TACK Insider: https://tackinsider.com/ Connect with James Kaikis: https://www.linkedin.com/in/jameskaikis/ Our sources from today’s headlines: Google won't add fact checks despite new EU law: https://www.axios.com/2025/01/16/google-fact-check-eu Key shifts redefining the future of go-to-market strategy: https://martech.org/2025-gtm-forecast-key-shifts-redefining-the-future-of-go-to-market-strategy/ Produced in partnership with: https://shareyourgenius.com/…
1 The Importance of Customer-Focused Messaging with Emma Stratton 36:07
36:07 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب36:07
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow is AI reshaping productivity in go-to-market strategies? What does Benedict Evans’ AI Eats the World report reveal about the future of large language models? How can businesses craft messaging that resonates with customers while avoiding jargon overload? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton , Founder of Punchy and author of Make It Punchy , who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explores how to simplify complex tech products, connect with customers on a human level, and ensure your messaging stands out in an increasingly automated world. Jump into the action: (00:00) Welcome to GTM News Desk (05:01) Building AI infrastructure for future efficiency (07:09) Multi-agent networks redefine marketing automation (11:42) Strategic storytelling with Emma Stratton (15:39) Defining niche language in B2B tech (17:51) How complex messaging dilutes company value (21:05) Simplifying tech messaging for broader understanding (25:06) Butterdocks’ focused approach to messaging (28:26) Why strategy and writing must remain separate (32:15) Starting with the mind before using AI for polish (32:59) Why ChatGPT often outputs jargon-filled content To hear Emma Stratton’s insights on making tech messaging more human, aligning cross-functional teams in messaging projects, and why clarity trumps persuasion in the B2B space, check out the extended conversation on the TACK Insider: https://tackinsider.com/ Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/ Our sources from today’s headlines: https://www.ben-evans.com/presentations https://simple.ai/p/3-predictions-for-the-future-of-ai-agents-in-2025?utm_source=simple.ai&utm_medium=newsletter&utm_campaign=3-predictions-for-the-future-of-ai-agents-in-2025&_bhlid=be8e6290ec95044ca037dd6eefe520d0da7fe374 Produced in partnership with: https://shareyourgenius.com/…
1 Startups are Cheaper to Build, OpenAI launches SearchGPT, Klue’s Compete Network for Product Marketers (with Klue's Katie Berg) 35:52
35:52 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب35:52
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhy is it easier to launch a startup than to achieve sustainable growth? What impact will OpenAI's SearchGPT have on the search experience? How is Klue’s Compete Network helping product marketers gain a competitive edge? Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Katie Berg , VP Marketing at Klue, who explores insights on community-led growth, the role of competitive analysis, and the innovative ways Klue is integrating AI. Katie dives into the challenges of audience building, the value of creating genuine connections, and how Klue’s Compete Network is setting a new standard for competitive intelligence in marketing. Jump into the action: (00:00) Welcome to GTM News Desk (01:30) Startups are Cheaper to Build, But More Expensive to Grow (05:52) OpenAI Launches SearchGPT (13:25) The Role of Community in Brand Loyalty (15:40) What is The Compete Network? (17:00) Creating Value-Driven Content Partnerships (23:16) Influencer Marketing Strategies That Work (23:45) How Big is The Production Team Behind The Compete Network (25:17) How to Turn Subscribers into Communtiy Members (29:50) Compete Network and Klue’s Approach to Community To hear Katie Berg’s insights on fostering community-led growth, leveraging competitive insights for more innovative product strategies, and integrating AI for a more compelling customer experience, check out the extended conversation on the TACK Insider: https://tackinsider.com/ Connect with Katie Berg: https://www.linkedin.com/in/katiepberg/ Our sources from today’s headlines: https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/ https://www.theverge.com/2024/10/31/24283906/openai-chatgpt-live-web-search-searchgpt Produced in partnership with: https://shareyourgenius.com/…
1 AI for CX and CS, and Customer-Led Growth (with Champion’s Gianna Scorsone) 25:19
25:19 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب25:19
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat does Zendesk’s new AI solution mean for the future of customer experience? How is the new company Agency reinventing customer success to empower teams? Can customer-led growth really drive sustainable revenue? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Gianna Scorsone , Co-Founder and Chief Operating Officer of Champion , to share her insights on customer-led growth as a strategic revenue driver. She explores how customer marketing can closely align with customer success to improve metrics like win rates, time to close, and retention. Jump into the action: (00:00) Welcome to GTM News Desk (01:16) Zendesk’s New AI-Powered Solution for Intelligent CX (05:32) New Company Called "Agency" Boosts Customer Success with AI (10:25) What is Customer-Led Growth? (16:39) Biggest Mistakes In Partnering With Customers To Drive Growth (19:19) Driving Customer-Led Growth Across Pre- and Post-Sale Strategies (22:13) Should You Source Or Influence In Campaigns? (23:45) People-first Customer-Led Growth To hear Gianna Scorsone’s insights on activating customer champions, designing impactful reference programs, and aligning teams for customer-led growth, check out the extended conversation on the TACK Network: https://tacknetwork.com/ Connect with Gianna Scorsone: https://www.linkedin.com/in/giannascorsone/ Our sources from today’s headlines: https://www.techedgeai.com/zendesk-unveils-ai-powered-omnichannel-innovations-to-elevate-cx/ https://techcrunch.com/2024/10/16/after-selling-drift-ex-hubspot-exec-launches-ai-for-customer-success-managers/ Produced in partnership with: https://shareyourgenius.com/…
1 Startup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin) 30:42
30:42 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب30:42
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow is AI making it easier and more affordable to start a business? What are network effects and how do they drive business growth? Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin , Co-Founder & CEO of Commsor , to share his insights on building authentic business connections, driving growth through introductions, and how new companies can tap into network effects for long-term success. Jump into the action: (00:00) Welcome to GTM News Desk (01:43) Insanely Cheap Ways to Start a Business (05:45) The Power of Network Effects in Scaling Businesses (11:40) Meet Mac Reddin, Co-Founder & CEO of Commsor (12:45) What is Go-to-Network? (13:57) Tips for Using Go-to-Network (16:54) Roles of Trust and Authenticity in Business Networks (21:30) Tips for Business Network Growth (26:47) Biggest Misconception About The Value of Network To hear Mac Reddin’s insights on the NDR playbook, building networks, and creating long-term relationships in B2B sales, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/ Connect with Mac Reddin: https://www.linkedin.com/in/mac-reddin/ Our sources from today’s headlines: https://andrewchen.com/startups-are-cheaper-to-build-more-expensive-to-grow/ https://online.hbs.edu/blog/post/network-effects-business Produced in partnership with: https://shareyourgenius.com/…
1 OpenAI's AI Device, LinkedIn's Data Privacy Concerns, & Customer Evidence in GTM (with UserEvidence CEO, Evan Huck) 31:20
31:20 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب31:20
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat does Jony Ive's collaboration with OpenAI mean for AI and hardware integration? Is it ethical for LinkedIn to use your data to train AI? How should customer data be used to support your go-to-market strategy? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck , CEO of UserEvidence , to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market. Jump into the action: (00:00) Welcome to GTM News Desk (00:32) Jony Ive Collaborates with OpenAI on New AI Device (04:48) LinkedIn is using data your data to train AI (10:13) Meet Evan Huck, CEO of UserEvidence (16:43) What is customer evidence? (20:38) Marketers' Biggest Mistake with Customer Evidence (23:57) The Importance of Specificity in Customer Evidence (26:03) Most common misconception in customer evidence To hear Evan Huck’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/ Connect with Evan Huck: https://www.linkedin.com/in/evanhuck/ Our sources from today’s headlines: https://techcrunch.com/2024/09/22/yup-jony-ive-is-working-on-a-new-ai-device-company-with-openai/ https://www.linkedin.com/mypreferences/d/settings/data-for-ai-improvement Produced in partnership with: https://shareyourgenius.com/…
1 Open AI, AI Benefits, & Data-Driven Marketing (with Outreach's SVP of Marketing, Ali Jawin) 32:38
32:38 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب32:38
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing? Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests? What is the best framework for using data-driven marketing to align with your C-Suite this budget season? Those are the 3 big topics we're covering on this episode of GTM News Desk. We’re joined by Ali Jawin , SVP of Marketing at Outreach , to share her insights on the importance of having solid data for AI integration, why you should start small with marketing tests before scaling up, and her strategies for ensuring marketing initiatives are data-driven and aligned with C-suite expectations. Jump into the action: (00:00) Welcome to GTM News Desk (00:45) OpenAI aims for $150 Billion Valuation (05:38) Scott Brinker’s article on the impact of AI on the B2B Market (09:35) Meet Ali Jawin, SVP of Marketing at Outreach (10:42) Tips for great marketing strategies using data (16:37) Biggest mistakes made by marketers today (22:27) Most common misconception from executives about data-driven marketing (28:50) People-first data-driven marketing To hear Ali Jawin’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/ Connect with Ali: https://www.linkedin.com/in/alijawin/ Our sources from today’s headlines: https://techcrunch.com/2024/09/11/openai-reportedly-in-talks-to-raise-at-150b-valuation/ https://chiefmartec.com/2024/09/will-ai-in-martech-make-buyer-experiences-better-or-worse-it-depends Produced in partnership with: https://shareyourgenius.com/…
1 AI Job Takeover, NBA's Media Shift, & Marketing Leadership (with CaptivateIQ’s CMO, Katie Foote) 29:56
29:56 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب29:56
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبIs AI actually helping folks be more productive at work? What can B2B learn from then NBA's new media agreement? What does an actual modern (and successful) marketing leader look like these days? Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesforce, to share her insights on the nuanced role of marketing leadership, the evolving landscape of marketing's impact on the bottom line, and her people-first approach to leading effective teams. Katie discusses her "three-piece framework" of People, Pipeline, and Process, highlighting the importance of maintaining a balance between creativity and data, and the value of over-communicating with executive leadership to navigate market uncertainties. Jump into the action: (00:00) Welcome to GTM News Desk (00:37) AI taking over jobs (05:24) NBA's 2024 media agreement and the evolving media landscape (10:43) Meet Katie Foote, CMO of CaptivateIQ (12:37) Tips for great marketing leadership (15:26) Biggest mistake made by marketing leaders (22:12) Common misconceptions of CEOs about marketing leaders (27:30) People-first marketing leadership To hear Katie Foote’s insights on marketing leadership, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/ Connect with Katie: https://www.linkedin.com/in/katie-j-foote-72195325 Our sources from today’s headlines: https://www.upwork.com/research/ai-enhanced-work-models https://www.nba.com/news/nba-media-agreements-2024 Produced in partnership with: https://shareyourgenius.com/…
1 Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani) 38:59
38:59 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب38:59
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat can we learn from Nike’s last marketing pivot that failed? Is Hubspot’s AI SEO tool actually helpful? How do you define your ICP to be both people-first and fueled by data? These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensuring their teams are aligned and focused. Jump into the action: (00:00) Welcome to GTM News Desk (00:43) Nike's marketing strategy mistake (08:01) HubSpot AI search grader (15:56) Meet Manoj Ramnani, CEO of SalesIntel (17:13) Manoj’s ideal customer profile (ICP) (23:04) The biggest mistake made by CEOs in 2024 (30:09) Biggest misconceptions in creating an ICP (31:15) People-first ICP strategy To hear Manoj Ramnani’s insights on refining your ICP and optimizing your sales funnel, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/ Connect with Manoj: https://www.linkedin.com/in/manojramnani/ Our sources from today’s headlines: https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/ https://www.hubspot.com/ai-search-grader Produced in partnership with: https://shareyourgenius.com/…
1 Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad) 41:24
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التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبHow is content marketing changing in 2024?? What is up with the Meta custom AI characters? How do you make effective zero-click content? Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all). Amanda dives into the importance of prioritizing people-first strategies, how powerfulediting is in content marketing, and the value of connecting your content strategy setting clear business goals and KPIs to measure success. Jump into the action: (00:00) Welcome to GTM News Desk (01:09) Semrush’s content marketing statistics (05:39) Thoughts on SEMrush's research-based content (08:35) Meta's new AI studio for creating avatars (13:03) Meet our guest, Amanda Natividad from SparkToro (15:27) How to make content today not suck (21:24) Biggest mistake content marketers make in 2024 (29:42) Common misconceptions from executives about content-led growth (34:19) Creating content for people vs. algorithms To hear Amanda’s tips on content creation, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/ Connect with Amanda: https://www.linkedin.com/in/amandanat Our sources from today’s headlines: https://www.semrush.com/blog/content-marketing-statistics/ https://www.theverge.com/24209196/instagram-ai-characters-meta-ai-studio-release Produced in partnership with: https://shareyourgenius.com/…
1 Funnel Strategy, SEO, & Acquisition News (with Gainsight’s Nikki Engel) 30:58
30:58 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب30:58
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat is there to know about PathFactory’s acquisition of UberFlip? How do you design a people-first marketing funnel? Where is the future of SEO headed with Google’s latest updates? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, who delves into the limitations of traditional marketing techniques and advocates for a buyer-focused strategy. She discusses the pivotal role of CEOs with marketing backgrounds in spearheading effective strategies and offers a comparison of marketing processes to relationship-building. And in the extended conversation exclusive to TACK Network, she shares her framework for creating a people-first marketing funnel. Jump into the action: (00:00) Welcome to GTM News Desk (04:47) PathFactory acquired UberFlip - what does that mean for you? (08:33) The Future of SEO (12:26) Meet our guest, Nikki Engel from Gainsight (21:46) Treating education like a product (23:42) Marketing tactics for immediate ROI (29:42) Google’s emphasis on experience & expertise for credibility To hear Nikki’s framework for People-First Funnal Framework, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/ Connect with Nikki: https://www.linkedin.com/in/nikki-engel-9972ba12/ Produced in partnership with: https://shareyourgenius.com/…
1 Demand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller) 28:11
28:11 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب28:11
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat are Google's surprising findings on video advertising? What is a Network Development Representative role (NDR)? What frameworks can elevate demand generation strategies? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share his insights on building demand generation strategies that align with modern buying behaviors. Justin emphasizes the importance of storytelling, avoiding misguided tactics, and fostering a collaborative, creative marketing culture to drive impactful results, offering actionable takeaways for experienced marketers and leaders. Jump into the action: (00:00) Welcome to GTM News Desk (02:03) Google’s findings on video ads (05:35) What is a Network Development Representative? (13:07) Justin Keller on making Demand Gen not suck (18:29) Storytelling VS hyper-focused content (24:04) Embracing creativity and turning bad ideas around (26:53) 30-minute creative marketing session for alternative thinking Our sources from today’s headlines: https://www.thinkwithgoogle.com/marketing-strategies/video/ai-analysis-of-youtube-ads/ https://www.commsor.com/playbook/ndr-playbook Resources: Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/ Connect with Justin: https://www.linkedin.com/in/justindkeller/ Produced in partnership with: https://shareyourgenius.com/…
1 Event Marketing, Buyer-First Practices, and Growth Hacking (with 6sense’s Bethany Murphy) 28:04
28:04 التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احب28:04
التشغيل لاحقا التشغيل لاحقا قوائم إعجاب احبWhat makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the importance of a people-first approach, the nuances of proving ROI to executives, and her framework for crafting events that drive real impact. Jump into the action: (00:00) Welcome to GTM News Desk (03:34) Concern about inflated numbers in company reports (06:41) Growth hacking and data manipulation in marketing (10:16) Expressing yourself online - what’s authenticity? (15:54) Meet our special guest, Bethany Murphy! (19:10) Silos in sales and marketing (19:50) Cross-functional KPIs and compensation for marketers (25:00) 6Sense team meetings crucial for relationship-building Resources: Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/ Connect with Bethany: https://www.linkedin.com/in/bethanyjmurphy/ Produced in partnership with https://shareyourgenius.com/…
Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and HubSpot, we’re sharing our insights and advice to help you navigate the best (and worst) GTM strategies. Whether you’re a startup founder or a CMO, tune in to GTM News Desk for analysis, candid discussions, and actionable tips that prioritize people and drive real results. Subscribe to TACK Network for exclusive content: https://tacknetwork.com/ Follow Mark Kilens on LinkedIn: https://www.linkedin.com/in/markkilens/ Follow Nick Bennett on LinkedIn: https://www.linkedin.com/in/nickbennett1/…
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