Artwork

المحتوى المقدم من Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !

The Importance of Customer-Focused Messaging with Emma Stratton

36:07
 
مشاركة
 

Manage episode 463552966 series 3582120
المحتوى المقدم من Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

How is AI reshaping productivity in go-to-market strategies?

What does Benedict Evans’ AI Eats the World report reveal about the future of large language models?

How can businesses craft messaging that resonates with customers while avoiding jargon overload?

Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explores how to simplify complex tech products, connect with customers on a human level, and ensure your messaging stands out in an increasingly automated world.

Jump into the action:

(00:00) Welcome to GTM News Desk
(05:01) Building AI infrastructure for future efficiency
(07:09) Multi-agent networks redefine marketing automation
(11:42) Strategic storytelling with Emma Stratton
(15:39) Defining niche language in B2B tech
(17:51) How complex messaging dilutes company value
(21:05) Simplifying tech messaging for broader understanding
(25:06) Butterdocks’ focused approach to messaging
(28:26) Why strategy and writing must remain separate
(32:15) Starting with the mind before using AI for polish
(32:59) Why ChatGPT often outputs jargon-filled content

To hear Emma Stratton’s insights on making tech messaging more human, aligning cross-functional teams in messaging projects, and why clarity trumps persuasion in the B2B space, check out the extended conversation on the TACK Insider: https://tackinsider.com/

Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/

Our sources from today’s headlines:

https://www.ben-evans.com/presentations

https://simple.ai/p/3-predictions-for-the-future-of-ai-agents-in-2025?utm_source=simple.ai&utm_medium=newsletter&utm_campaign=3-predictions-for-the-future-of-ai-agents-in-2025&_bhlid=be8e6290ec95044ca037dd6eefe520d0da7fe374

Produced in partnership with: https://shareyourgenius.com/

  continue reading

15 حلقات

Artwork
iconمشاركة
 
Manage episode 463552966 series 3582120
المحتوى المقدم من Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

How is AI reshaping productivity in go-to-market strategies?

What does Benedict Evans’ AI Eats the World report reveal about the future of large language models?

How can businesses craft messaging that resonates with customers while avoiding jargon overload?

Those are the three big topics we’re covering in this episode of GTM News Desk. We’re joined by Emma Stratton, Founder of Punchy and author of Make It Punchy, who dives into the art of creating impactful B2B messaging, the challenges of internal alignment, and why clarity always trumps confusion. Emma explores how to simplify complex tech products, connect with customers on a human level, and ensure your messaging stands out in an increasingly automated world.

Jump into the action:

(00:00) Welcome to GTM News Desk
(05:01) Building AI infrastructure for future efficiency
(07:09) Multi-agent networks redefine marketing automation
(11:42) Strategic storytelling with Emma Stratton
(15:39) Defining niche language in B2B tech
(17:51) How complex messaging dilutes company value
(21:05) Simplifying tech messaging for broader understanding
(25:06) Butterdocks’ focused approach to messaging
(28:26) Why strategy and writing must remain separate
(32:15) Starting with the mind before using AI for polish
(32:59) Why ChatGPT often outputs jargon-filled content

To hear Emma Stratton’s insights on making tech messaging more human, aligning cross-functional teams in messaging projects, and why clarity trumps persuasion in the B2B space, check out the extended conversation on the TACK Insider: https://tackinsider.com/

Connect with Emma Stratton: https://www.linkedin.com/in/emma-stratton-punchy/

Our sources from today’s headlines:

https://www.ben-evans.com/presentations

https://simple.ai/p/3-predictions-for-the-future-of-ai-agents-in-2025?utm_source=simple.ai&utm_medium=newsletter&utm_campaign=3-predictions-for-the-future-of-ai-agents-in-2025&_bhlid=be8e6290ec95044ca037dd6eefe520d0da7fe374

Produced in partnership with: https://shareyourgenius.com/

  continue reading

15 حلقات

كل الحلقات

×
 
Loading …

مرحبًا بك في مشغل أف ام!

يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.

 

دليل مرجعي سريع

استمع إلى هذا العرض أثناء الاستكشاف
تشغيل