#15 GTM AI Podcast: Revenue Execution & Enabling the buyers experience with AI, Mark Fershteyn of Recapped.io

GTM AI Podcast

https://www.gtmaiacademy.com/

https://www.recapped.io/ Recapped 🎯 (you can see a demo of the tech in the GTM AI Tools Demo Library here: https://www.gtmaiacademy.com/course/gtm-ai-tools-demo-library

You can go to Youtube, Apple, Spotify, or here on Linkedin as well as a whole other host of locations to hear the podcast or see the video interview.

Revenue Execution & Enabling the buyers experience with AI with Mark Fershteyn of Recapped 🎯

In this podcast, Mark shares his journey as an immigrant entrepreneur and the inspiration behind creating a collaborative deal room platform to streamline the sales process. Mark discusses the limitations of current sales tech stacks that focus primarily on top-of-funnel activities while neglecting the crucial middle to later part of the funnel of nurturing and closing deals.

Recapped aims to solve this by providing a centralized space to embed sales playbooks, enable buyer collaboration, and automate admin tasks through AI. Mark shares a compelling customer case study demonstrating how standardizing the mutual action plan process in Recapped led to a 39% increase in close rates and 29% higher ACV for a 130-person sales team.

The conversation also delves into the ethical implications and societal impacts of AI advancement. Mark offers a thought-provoking perspective on the potential for widespread job displacement in the coming years, emphasizing the need for careful navigation and adaptation. Overall, the episode offers valuable insights for revenue leaders seeking to optimize their sales execution while grappling with the transformative effects of AI.

Top Quotes from Mark Fershteyn

"If we can just streamline that so that [sellers] don't have to worry about the science, they could just focus on the art of selling. That's where magic happens."

"I think in five to 10 years, AI will be able to do at least 80 percent of jobs better than at least 80 percent of people... And I think that's going to lead to some really high unemployment, unless we come up with drastically new jobs to take those."

"Nobody in my opinion should be like wasting their life doing a job that's menial that they don't enjoy that they don't have... if we can provide for their life and they don't have to do that and we just have a kiosk or an AI robot doing it, I think it's a win."

"The vision that we have for Recapped is essentially becoming the operating system for revenue, where sellers can just focus on selling and we handle everything behind the scenes for them."

Overall, I loved the conversation with Mark, his tech is pretty rad, and look forward to more from him and the team over at Recapped.