Why Your Social Media Marketing Needs a Challenger Brand Lens

Growing Social Now with Barbara Rozgonyi

What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens.
Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive industry with a challenger lens.. It also touches upon the challenges posed by the political landscape, such as data privacy and the connection with China, and the different topics marketers face when using various channels, like AI and developing thought leadership through diverse content. It wraps up by advocating for preparation and dedication, as evidenced by Nicholas J. Love’s journey from graduate to Global VP of Marketing.
As the VP of Global Marketing at Hotwire Global Communications, Nicholas is a T-shaped marketer and leader who operates with a challenger brand lens that possesses deep expertise and experience in driving transformative impact across highly matrixed organizations.
As a former ESPN Digital Media on-air talent, Nicholas is a two-time graduate of Grambling State University where his now an adjunct professor. A recognized public speaker and author on Digital Transformation, Digital Engagement and Diversity, Equity and Inclusion. Nicholas is a two-time Adweek Executive Mentee and have released a master class with Netbase.

Nicholas J. Love on LinkedIn
Barbara and Nicholas met via AMA Chicago when Barbara moderated a panel on 2022 social media trends and Nicholas contributed his ideas about bold marketing.
Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

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