Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

Growing Social Now with Barbara Rozgonyi

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المحتوى المقدم من Barbara Rozgonyi. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Barbara Rozgonyi أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Uncuffed

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S4, E1 - Day One 7:38

منذ 5 weeks7:38

التشغيل لاحقا

قوائم

إعجاب

احب

7:38

Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

منذ عام واحد 9:57

MP3•منزل الحلقة

Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession.
Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54% ROI for those maintaining or boosting their spend. We also tackle the extended deal cycles hitting startups especially hard and the severe personal and professional toll on CMOs. From the challenge of securing budget approvals amidst lackluster digital transformation to the troubling trend of marketing seen as a cost center, this episode provides essential insights and strategies for smart marketers navigating these turbulent times. Don't miss this compelling discussion!
Growing Social Now is produced by CoryWest Media and hosted by Barbara Rozgonyi.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

53 حلقات

#Entrepreneur #Business #Marketing #Social Selling #Linkedin Marketing #Social Media #Business News #News #Barbara Rozgonyi #Small Business #B2B Marketing #Influencer Marketing #Brand Storytelling #Creativity #Innovation

Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

Growing Social Now with Barbara Rozgonyi

published منذ عام واحد

MP3•منزل الحلقة

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

53 حلقات

كل الحلقات

1
Fractional CMOs and The Evolution of Marketing Leadership 29:13

منذ عام واحد29:13

29:13

Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world! 🎯 Episode Highlights Why "hunter vs. farmer" copywriting is the key to marketing success How fractional CMOs are disrupting traditional marketing leadership The psychology behind attention-grabbing first impressions Why specialization beats generalization in today's market 💡 You'll Discover Proven frameworks for crafting irresistible first-contact materials Strategic advantages of fractional marketing leadership How to command premium rates through specialized expertise The exact formula for B2B SaaS and fintech marketing success Perfect for CEOs seeking innovative marketing leadership solutions Marketing leaders exploring fractional career paths Copywriters looking to specialize and increase their value Founders ready to scale their marketing impact 🔑 Key Takeaways Master the art of attention-grabbing copy that converts Learn why smart companies choose fractional CMOs Discover how to position yourself as a premium service provider Understand the future of marketing leadership Guest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today's noisy digital landscape. This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that's helping today's fastest-growing companies win. 🎙️ Notable Quotes: "In today's market, you don't need a full-time CMO - you need full-time CMO thinking." "The first impression is everything - get it wrong, and nothing else matters." Ready to transform your marketing strategy and leadership approach? Connect with GUEST Dean Waye: www.WinstonWrites.com HOST Barbara Rozgonyi: www.BarbaraRozgonyi.com #FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategy Subscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights. Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

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What Is The Future Of Content Marketing? How To Thrive In The AI Era With Andy Crestodina 20:09

منذ عام واحد20:09

20:09

How can content marketing change your future fortunes? In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape. Key Takeaways: 1. Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation. 2. AI should be used for research and performance improvement rather than just efficiency in content creation. 3. Blogging remains relevant, as it helps build a digital footprint necessary for AI recommendations in the future. 4. Personal branding through LinkedIn, newsletters, and in-person networking is crucial for thought leadership. Surprising Moments: 1. Crestodina's stance on cream in coffee as an example of strong opinions AI can't replicate. 2. The revelation that even AI scientists don't fully understand AI, challenging the notion of "AI experts." Tune in for the best 20 minutes you'll spend this week! Thanks for listening and subscribing to Growing Social Now with Barbara Rozgonyi, produced by CoryWest Media. Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

1
DigiMarCon SEA2024 Report: Goldmining Digital Marketing PR Strategies 15:42

منذ عام واحد15:42

15:42

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing." You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI. DigiMarCon’s speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!! Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

1
Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs 9:57

منذ عام واحد9:57

9:57

Is the marketing world facing a hidden recession? Discover the truth behind the numbers with me, Barbara Rozgonyi, in this eye-opening episode of Growing Social Now News. Based on an exclusive survey by Bospar, CMO Huddles, and Redpoint, we uncover how 121 CMOs are grappling with budget cuts, extended deal cycles, and significant layoffs despite a flourishing stock market. Tune in to learn why 69% of these marketing leaders believe their industry is in recession. Ever wondered how cutting media spending impacts sales? Hear fascinating statistics revealing an 18% sales drop for brands that reduce media budgets, contrasted with a 54% ROI for those maintaining or boosting their spend. We also tackle the extended deal cycles hitting startups especially hard and the severe personal and professional toll on CMOs. From the challenge of securing budget approvals amidst lackluster digital transformation to the troubling trend of marketing seen as a cost center, this episode provides essential insights and strategies for smart marketers navigating these turbulent times. Don't miss this compelling discussion! Growing Social Now is produced by CoryWest Media and hosted by Barbara Rozgonyi . Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

1
BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI 1:00:34

منذ عام واحد1:00:34

1:00:34

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection. We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing! #BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthost Mentioned in this episode Leslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!! Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance: Staying Grounded While Launching an Out-of-this-World Brand Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald’s Embracing A.I. and Maintaining the Human Touch Jennifer Polk, Chief Marketing and Digital Experience Officer, Feeding America Beyond the Game: Crafting Unforgettable Brand Experience Journeys Through Sports Linden White, Head of Account Management and Integrated Solutions, rEvolution Lisa Nucci, CMO, Choose Chicago Dan Moriarty, CMO, Chicago Fire FC Branding in the Narrative Economy: The Psychology of Consumer Experiences Kristian A. Alomá, Ph.D., Founder & CEO, Threadline Ask Me Anything Panel of Experts Shannon Lee, Senior VP of Creative, StudioNorth Pepper Miller, President, The Hunter-Miller Group Lindsay Gash, Creative Innovation Lead, NA Agency, Meta Andy Crestodina, Co-founder & CMO, Orbit Media Studios Innovation as Creativity Meghan Hurley, Vice-President of Global Brand Marketing, Claire's Bronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60 Joe Grigsby, Panel Moderator, VML Jen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor Company Chris Scuro, VP/Director of Digital Business at Platforms, Ford at GTB David Chan, Digital Strategist, Ford at GTB Architecting Your Future Jennifer Wesley, Managing Director Talent and Strategy Development, Google Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

1
Brands and Podcasting with Brandon Birkmeyer, Brands on Brands 32:41

منذ عام واحد32:41

32:41

Discover the transformative power of podcasting in a conversation with two marketing mavens: Brandon Birkmeyer from Podcast Branding Academy and Barbara Rozgonyi, host of Growing Social Now and CEO of CoryWest Media. Join us to discover how podcasting can catapult your brand into new places. Brandon and Barbara dissect the nuances of crafting conversations that aren’t just interviews but collaborative creations, providing insights that stick with listeners long after they've tuned in. We pull back the curtain on the synergy between podcasting and personal branding, offering up strategies for anyone looking to leave their mark on the world through meaningful dialogue. Transitioning from corporate marketing to entrepreneurial success, Brandon unveils the success secrets behind his top-ranked "Brands on Brands" podcast and the strategic role that high-profile guests play in amplifying your message. Join us for an honest chat about the challenges and triumphs that come with forging a path in the burgeoning space of podcast marketing. Brandon Birkmeyer Brandon Birkmeyer on LinkedIn Barbara Rozgonyi Barbara Rozgonyi on LinkedIn Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

1
The Podcast Boom: Why Brands Can't Afford to Miss the Audio Revolution 9:28

منذ عام واحد9:28

9:28

Podcasting is the new king of the hill, and we've got the numbers to prove it! With 100 million Americans tuning into podcasts every week, the latest Edison Research Infinite Dial Report for 2024 reveals that podcasting isn't just for the tech-savvy or trendsetters anymore—it's a widespread phenomenon. This episode shines a light on the incredible surge in female listeners, who are now almost as likely to hit play on a podcast as their male counterparts. And get this, the once yawning gender gap in listenership is nearly a thing of the past. We're talking about a seismic shift in media consumption that's rewriting the playbook for brands and marketers, emphasizing the absolute must that is integrating podcasts into advertising strategies and content marketing. Buckle up and get ready to navigate the bustling highway of digital media with this latest episode! Download the Edison Research 2024 Infinite Dial Report https://www.edisonresearch.com/the-infinite-dial-2024/ About Barbara Rozgonyi and Growing Social Now Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence. Work with Leading Podcast Influencer & Producer Barbara Rozgonyi Barbara Rozgonyi is a visionary thought leadership voice in podcasting, social media marketing and digital growth strategies. Having produced three podcasts and hosted shows in multiple categories, she offers unmatched expertise to help brands effectively tap into the podcast boom through: Sponsored episodes & influencer integrations Branded podcast production & content strategy Strategic podcast advertising planning & buying Multimedia promotional support across social channels With podcasting rapidly becoming a must-play for brands, there's no better guide than Barbara to claim your brand's audio territory and drive business results. Reach out to explore having Barbara as your podcast influencer or producer today! Site: BarbaraRozgonyi.com Barbara Rozgonyi on LinkedIn https://linkedin.com/in/barbararozgonyi Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

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The Competitive Advantage of B2B Thought Leadership Marketing (2024 Report) 5:26

منذ عام واحد5:26

5:26

95% of B2B buyers aren't actively hunting for new solutions. How can a marketer get their attention? From white papers to webinars, this episode explores how an hour per week of strategic content consumption is swaying decisions . Plus, we'll expose why a staggering 70% of executives are ditching traditional marketing for the credibility of thought leadership. Get Key Takeaways for B2B Marketers from 2024 B2B Thought Leadership Impact Report, Reaching Beyond the Ready: Thought Leader's Impact on Engaging Out of Market B2B Buyers, a collaborative effort by Edelman and LinkedIn Welcome to Growing Social Now, the podcast where we explore the latest trends, strategies, and insights in social media, PR, and digital marketing. Hosted by Barbara Rozgonyi, a seasoned marketing expert, and thought leader, this show is your go-to resource for unlocking growth opportunities in today's dynamic digital landscape. Discover how thought leadership can elevate your brand's credibility, attract new prospects, retain loyal customers, and maximize profitability on every deal. Download 2024 B2B Marketing Thought Leadership Report from Edelman and LinkedIn. Whether you're a seasoned marketer looking to refine your strategy or a business leader seeking innovative ways to stay ahead of the curve, this episode is a must-listen. Get ready to grow your social presence and unlock new opportunities with Growing Social Now! Don't forget to subscribe for weekly episodes packed with actionable insights and expert interviews. Join us on the journey to mastering marketing and driving real results for your business. Welcome to Growing Social Now - let's grow together! About Barbara Rozgonyi and Growing Social Now Barbara Rozgonyi, a leading authority in social media and digital marketing, hosts the dynamic Growing Social Now Network and publishes the top PR blog, wiredPRworks. Through insightful interviews and thought-provoking discussions, Barbara empowers brands, marketers, and entrepreneurs to harness the full potential of digital media for business growth and community engagement. With a finger on the pulse of emerging trends and technologies, Barbara’s platform serves as a valuable resource for navigating the ever-evolving digital marketing landscape with high-level marketing intelligence. Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

1
Activating Your AWESOME with Michelle Mckown-Campbell 36:23

منذ عام واحد36:23

36:23

Have you ever caught a glimpse of yourself in the mirror and thought, "There's something incredible in there just waiting to burst out"? Our latest episode is bursting with the energy of someone who's dedicated her career to spotlighting that inner brilliance. We're joined by the sparkling Michelle Mckown-Campbell , who guides us through a transformational journey of self-discovery and empowerment. As we weave through the AWESOME framework together, you'll uncover a treasure trove of skills and experiences that make you uniquely you. Prepare to construct your very own 'awesome tree' and learn to appreciate the full spectrum of your personal awesomeness, as Michelle shares tales of lives transformed through her coaching. Imagine embracing the entirety of who you are – and I mean every part, warts and all – to unlock the door to your full potential. It's not just about the feel-good factor; it's about cutting through the fear that dims your light and finding the courage to shine unapologetically. Through heartfelt anecdotes and practical advice, Michelle, with her irresistible English charm, helps us navigate the societal pressures that often lead us to play small. Our conversation is a loving nudge to dream bigger and a powerful lesson in owning your narrative. If you're ready to awaken, engage, and optimize the awesomeness within, this is an episode you won't want to miss! Barbara Rozgonyi, host of Growing Social Now Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

1
Rewriting the Brand Marketing Playbook for Customer Loyalty 31:07

منذ عام واحد31:07

31:07

How do you unlock the secrets of engaging customers and creating lasting brand affinity? Barbara Rozgonyi interviews Patrick Bernardi, the marketing maestro behind HuFriedyGroup. As Chief Marketing Officer, Patrick joins us to reveal the strategies that shape the future of marketing, from the resurgence of bustling trade shows to the influential world of dental influencer marketing. Whether you’re a seasoned marketer or simply intrigued by the power of a well-crafted campaign, this episode promises to equip you with the knowledge to navigate the complexities of building connections in a post-pandemic marketplace. Get the long-game perspective from a brilliant CMO who leads an iconic Chicago company founded in 1908. Of note: Working with Patrick and his team, Barbara developed LinkedIn sales training for HuFriedyGroup's global sales teams. As we dissect the marketing technology landscape, you'll discover parallels to the overwhelming choices in a yogurt aisle—each option promising its unique flavor of success. Patrick and I delve into the art of content chunking, drawing lessons from the impactful brevity of Howard Stern and engaging Zappos videos. We'll address the human touch in storytelling that AI has yet to replicate and strategize on aligning your mission with an ever-expanding product portfolio. Whether it's leveraging the latest social media trends or crafting captivating, concise content, this episode is your guide to cutting through the noise and resonating with your audience like never before. Connect with Patrick Bernardi on LinkedIn HuFriedyGroup on LinkedIn Connect with Barbara Rozgonyi on LinkedIn Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

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Cultivating Commerce Experience Communities and Personal Brands 27:45

منذ عام واحد27:45

27:45

Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands? In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences. Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena’s own rising star. Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world. Connect with Elena Kacan on LinkedIn Connect with Barbara Rozgonyi on LinkedIn Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

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Smart Strategies, Sharp Risks: The Marketing Pro's Quick Guide to AI + ChatGPT 29:31

منذ عام واحد29:31

29:31

What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮 Episode Highlights 🧠 AI as a Marketer's Sidekick: Boosting Creativity & Efficiency Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It's a game-changer for efficiency and innovation! 🚀💡 🚨 Navigating Risks: Authenticity, Plagiarism, and Ethical Considerations The episode didn't shy away from the tough questions. How do we maintain authenticity? What about the risks of plagiarism? Barbara and Phoebe delved into ethical considerations and the need for responsible AI use. 🌐🤝 🔮 The Future of AI in Marketing: Balancing Innovation and Responsibility What's in store for AI and marketing in 2024? The speakers shared their visions, emphasizing the need for a balance between innovation and responsibility. Exciting times ahead! 🚀🔗 Phoebe Svoboda : Crafting Client Success | Senior Digital Marketing Director | Visionary Social Media Ad Strategist | Community Engagement Expert With over a decade of creative expertise, Phoebe excels at crafting comprehensive plans for clients. In the association industry, her efforts led to a 150%+ surge in website traffic and a 300%+ growth in social media following. Her major brand hospitality experience includes Cambria, Hilton, Hyatt, and Marriott, where her visionary approach, content skills, and community engagement expertise create impactful brand-audience connections. Always ahead in the digital marketing game, Phoebe consistently surpasses KPIs, delivering outstanding ROI. Barbara Rozgonyi: Transformative Digital Marketer PR Thought Leader | Fractional CMO | Inspirational Speaker | LinkedIn Growth Coach | AI Enthusiast | CEO, CoryWest Media With a rich client portfolio - from Fortune 150 brands to the Federal Reserve to global small businesses, Barbara is a pioneering digital PR thought leader, Fractional CMO, AI ChatGPT enthusiast, and LinkedIn growth coach. The publisher of an award-winning blog, wiredPRworks.com, Barbara hosts the podcast “Growing Social Now.” An inspiring international speaker and motivating global sales trainer, Barbara's live and hybrid programs educate, equip, and elevate. BarbaraRozgonyi.com Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

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Bring on the #BizRizz: New Keys to Personal and Corporate Branding via Gen Z with Bella Rose Mortel 26:57

منذ عام واحد26:57

26:57

What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand! #BizRizz Takeaways for Marketers Develop an Engaging Corporate Brand Persona In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character. Strategically Show Off Your #BizRizz A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity. And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation. Align with Gen Z’s Greater Purpose Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. The Future Is Friendly: Embracing the Power of Personality Hires Bella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding. Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok. Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTok Subscribe to Office Slayers Newsletter Connect with Barbara Rozgonyi on LinkedIn #newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZ Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

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Unpacking the Future: 10 Top 2024 Trends for Travel Marketing 11:33

منذ عام واحد11:33

11:33

In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing. As a new generation of travelers – Gen Gen AI – fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip planning, marketers can explore incorporating AI functionalities into their promotional strategies, offering personalized and tech-savvy travel solutions. As destination marketers gear up for 2024, Expedia Group's Unpack '24 report serves as an indispensable guide to navigating the evolving landscape of travel trends. From leveraging set-jetting and destination dupes to crafting campaigns around unique vibes and cultural stays, marketers have a wealth of insights to shape compelling narratives for their target audiences. By embracing these trends, destination marketers can not only stay ahead of the curve but also create memorable and resonant experiences that captivate the imaginations of travelers in the coming year. Need help navigating branding, marketing and PR? Barbara Rozgonyi is a Fractional CMO, business strategy coach, and keynote speaker. Barbara Rozgonyi publishes wiredPRworks ( https://wiredprworks.com ), a top 50 PR blog and is an international keynote speaker . Barbara Rozgonyi on LinkedIn Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

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PR Trends in News Consumption: New Insights from Pew Research Center 5:17

منذ عام واحد5:17

5:17

Are Your PR Strategies Keeping Pace with the Digital Shift in News Consumption? In a world where information evolves at the speed of a click, the landscape of news consumption is undergoing a seismic shift. But here's the question: Are your public relations strategies evolving with it? In the latest episode of "Growing Social Now New" hosted by the seasoned expert in social media marketing and public relations, Barbara Rozgonyi , the spotlight is on the transformative changes in how Americans access news. As the digital era redefines how we consume news, Public Relations (PR) professionals find themselves at a crossroads, grappling with shifting preferences and diverse pathways for information. Listen in for ways to stay on the right path to reach the media with your messages. Key Takeaways: Adapting Your PR Strategy for Success Digital Dominance: The data screams a clear message – digital is king. With 56% of adults now sourcing news from digital devices, it's imperative for PR strategies to align with this digital shift. Rise of Podcasts: While radio and print decline, podcasts are on the rise. Understanding this trend provides a unique avenue for PR professionals to explore new media placements. Demographic Nuances: Understanding the preferences of different age groups, genders, and income brackets is paramount for effective PR outreach. Strategic PR Planning: In a world inundated with data, strategic planning becomes the compass for PR professionals. Rozgonyi offers her expertise to help businesses navigate the complexities, attract attention, and connect with their target communities. More from Pew Research on the changing news trends. Barbara Rozgonyi publishes wiredPRworks , a top 50 PR blog and is an international keynote speaker. Barbara Rozgonyi Founder, CoryWest Media Fractional CMO Digital Marketing PR Consultant Keynote Speaker Top PR Blogger Podcast Host Growing Social Now Barbara Rozgonyi on Facebook Barbara Rozgonyi on Instagram Barbara Rozgonyi on LinkedIn Barbara Rozgonyi on TikTok Barbara Rozgonyi on Twitter YouTube Growing Social Now wiredPRworks BarbaraRozgonyi.com…

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Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 inches, 20 lb, 1 Ream, 500 Sheets, 92 Bright, White

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Growing Social Now with Barbara Rozgonyi « » Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs

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مرحبًا بك في مشغل أف ام!

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Growing Social Now with Barbara Rozgonyi « »
Navigating the Hidden Marketing Recession: Strategies and Insights from 121 CMOs