Why Storytelling Is So Effective For Email Marketing | Julia Schürer

Grow With Evelyn: Monetize Your Personal & Professional Development Journey

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Welcome to another episode of Grow with Evelyn. Joining me today is Julia Schürer, a leading Business Growth Coach. Join us as Julia shares her incredible journey from being a successful copywriter to building a six-figure business in the German market. She discusses overcoming language barriers, dealing with haters, and the power of storytelling in email marketing. Julia's insights and advice are inspiring for aspiring entrepreneurs. Tune in to learn how to set the right expectations with subscribers and build a sustainable and authentic business. Don't miss out on Julia's "Grow Your List Mentoring" event.

Julia has been navigating the ever-changing tides of online marketing since 2008, first in the corporate world and then as a copywriting freelancer working with international brands. But in 2020, she took a bold step forward by launching her coaching business as a business blogging coach for women, a move filled with passion but marred by imperfect execution. It didn’t take her long to realize that she needed a more focused, quality-driven approach.

That revelation led to the creation of her first German membership – where she was teaching a strategic formula that empowers coaches and course creators to monetize authentic content. This wasn’t about casting a wide net; it was about fishing in the right ponds. The result? A vibrant, engaged community and my first 100k year earned by putting passion and purpose at the forefront.

Fast forward to 2023, when life threw her a curveball called burnout. But instead of collapsing, she took it as a clarion call to refocus and realign. In June 2023, she made the leap she had been contemplating for years—launching an English-only membership program, ‘The Micro Content Funnel Method.’

Chapters:

• 00:00 - Introduction to Julia Schürer
• 02:46 - Julia discusses her transition to the German market
• 07:11 - Overcoming language barriers in the international market
• 10:36 - Dealing with haters and trolls in the online business world
• 14:21 - The importance of transparency with the audience
• 17:56 - The power of email marketing and building relationships with subscribers
• 21:46 - Julia's advice on email marketing strategies
• 24:31 - Inspiration for aspiring entrepreneurs and the power of storytelling
• 27:16 - Setting the right expectations with subscribers in email marketing
• 29:51 - The importance of fairness, being on an eye-to-eye level with the audience

Episode Resources:

• Julia Schürer on LinkedIn
• Julia Schürer Website
• Julia Schürer on Facebook
• Evelyn Weiss on LinkedIn
• Grow With Evelyn on Instagram
• Grow With Evelyn on Apple Podcasts
• Grow With Evelyn on Spotify
• Grow With Evelyn on YouTube

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