Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus

Grow & Tell

Alexa Grabell, Founder of Pocus, shares the company's founding story, plus lots of product-led growth advice for go-to-market teams.

Pocus has ridden the PLG wave, earning $23 million in funding and landing big-name SaaS customers like Webflow, Loom, and Miro only two years since its founding.

In today’s episode, Alex and Alexa discuss:

• The backstory behind Pocus's founding
• Pocus's approach to fundraising
• The role of sales in a product-led motion
• When PLG companies should hire their first sales rep
• Why Pocus isn't a product-led company themselves
• And a bunch of other PLG best practices

Even if you’re not in PLG, there’s tons of gold sales and go-to-market advice in this episode.

It was only 3 years ago that Alexa Grabell was working in a sales operations role at Dataminr.

She realized how much-untapped value was sitting in product and customer data.

After going back to school to complete an MBA at Stanford in 2021, Alexa co-founded Pocus—a revenue data platform that helps go-to-market teams surface insights from their product usage data.

Through building Pocus, Alexa has become one of the leading voices in product-led growth (PLG) and product-led sales.