117 — Cutting Through the Noise: Ensuring Data Quality in AI-Driven Research with Dynata
Manage episode 430102293 series 3120303
In this week's episode of the Greenbook Podcast, host Lenny Murphy sits down with Steven Millman, Global Head of Research and Data Science at Dynata, to delve into the current landscape of data quality in online surveys and the transformative role of AI in market research. Steven shares insights on how Dynata ensures high data integrity, combats survey fraud, and employs advanced AI tools to improve research outcomes. They also explore the implications and potential of synthetic data, large language models, and AI-driven chatbots for qualitative research. Tune in to discover how AI is shaping the future of market research and the crucial importance of maintaining data quality in decision-making processes.
You can reach out to Steven on LinkedIn.
Many thanks to Steven for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.
Mentioned in this episode:
🚀 Advance your career and grow your business at IIEX Latin America 2024 🚀
This is the go-to event for professionals looking to excel in the LATAM market. 🌎 Tap into the expertise of local and global leaders in one of the world’s most dynamic regions. Network with innovators and marketing gurus, and gain insights from top brands like Amazon, Netflix, PepsiCo, and Visa — getting the inside scoop on how these giants use cutting-edge technology to craft culturally attuned strategies. Stay ahead of the curve by exploring the latest innovations and trends in market research, insights, and analytics. Secure your spot at IIEX LATAM 2024 today — and use code PODCAST for 30% off!
122 حلقات