How and When To Use Portfolio Bid Strategies?

Google Ads Strategy with Kyle Sulerud

In this episode, Kyle answers the questions:

• What is a portfolio bid strategy?
• What are the available options in portfolio bid strategies?
• What are the 2 horrible bidding options that I won’t recommend?
• Should you always want to change your target CPA for an entire campaign or an entire account?
• What is the best way to run target CPA campaigns?

Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/