Reece Proudfoot: The WWF approach to impact investment and regeneration

Good Future

This week, I’m speaking to Reece Proudfoot, he’s Head of Innovation & Impact Investment at WWF Australia. That’s right, the charity with the Panda as it’s logo, that’s worked hard for decades on conservation and saving animal habitats. They’re going beyond their projects in the field and they’re also investing in systems change by supporting high-impact enterprises. And that’s what we’re all about here on the Good Future podcast, I’m your host John Treadgold, and I’m asking the big questions about the business of sustainability, the new economy, and how your spending and investment decisions can have an impact. Reece found his way to WWF as a campaigner, but he knew all too well the challenge of raising awareness as the world has grown noisier, as well as raising money when people have so many worthy causes in front of them. Like all good startup founders, he made a pivot, and helped launch Panda Labs, WWF’s impact accelerator program. Since them they’ve seeded and grown enterprises like OpenSC, a supply chain platform that tracks food sources on the blockchain. And more recently, the business ImpactIO, which brings people together around a central challenge, and then links project leaders, with both supporters and investors. Their most recent Challenge is called Innovate to Regenerate and it’s a partnership with Damon Gameau who has released a new short film, all about bringing people together to Regenerate Australia. Now I’m sure you’d hear Reece talk about it, so let’s get into it. All the links and show notes are on my website at www.johntreadgold.com, and if you’d like to leave a review, which would be greatly appreciated, you can do that over on Apple podcasts. Alright here’s my conversation, with Reece Proudfoot, here we go!