Navigating Content Creation When Everything Feels Overwhelming

Good Content with Shannon McKinstrie

This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins.

In this episode we’ll be covering:

• Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter.
• Applying specificity to go beyond the surface level struggles that your audience is experiencing.
• Why does your audience desire this outcome? What is the reasoning behind it?
• Keeping your content relevant and using words that people can attach to.
• Realizing it’s ok to take a pause with your content, do what’s right for you.
• Analyzing why these types of reels catch people's attention so fast.
• Expanding more on last week's discussion about visual and verbal hooks.

Links to Reels in this episode:

Reel #1: Cookie Crisp Cereal

Reel #2: Cafe Curtains

Reel #3: Spraying Perfume

Collaborative Post: Hurricane Helene Relief in WNC
Other episodes you might have missed:

Episode 004: Understanding and Meeting Your Audience's Emotional Needs

Episode 017: Turn a Simple Idea into a Reel People Will Love

Episode 029: Tailoring Successful Reel Techniques to Your Niche

Episode 030: Attract New Followers with Talk to Camera Reels

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