Programmatic ad spend continues to find new plot lines, characters

Global Research Unlocked

Disruption of linear TV a boon for programmatic

Connected TV, or CTV, which refers to everything from movies watched via apps on television to apps offering live TV and traditional DVR capabilities via the Internet, has seen a surge in share of ad spend. This is especially true as more of this connected programming is offered via ad-supported tiers. Programmatic can also bring in more advertisers by making it easier for small and medium sized businesses to buy ad space. AI can drive growth too, allowing businesses to make more effective ad decisions and even helping with campaign content. Jessica Reif Ehrlich also discusses how more targeted CTV ads lead to growth in the format and how there's room for share gains in audio too.

"Bank of America" and “BofA Securities” are the marketing names for the global banking businesses and global markets businesses (which includes BofA Global Research) of Bank of America Corporation. Lending, derivatives, and other commercial banking activities are performed globally by banking affiliates of Bank of America Corporation, including Bank of America, N.A., Member FDIC. Securities, trading, research, strategic advisory, and other investment banking and markets activities are performed globally by affiliates of Bank of America Corporation, including, in the United States, BofA Securities, Inc. a registered broker-dealer and Member of FINRA and SIPC, and, in other jurisdictions, by locally registered entities.

©2024 Bank of America Corporation. All rights reserved.