Ep. 7 Defining Your Ideal Client: The Key to Marketing Success

Giraffes Don't Eat Steak

Defining Your Ideal Client: The Key to Marketing Success
On this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the number one issue that can cause trouble when working with new clients.
They discuss the importance of understanding and acknowledging the target audience in marketing, and share personal experiences and insights. From the challenges of taking oneself out of the product mindset to the significance of empathy and curiosity, they explore practical strategies for defining your ideal client.
Join Alex and Erica as they unravel the complexities of audience targeting and provide valuable tips for marketers and business owners. Get ready for another insightful and engaging episode of Giraffes Don't Eat Steak!
03:06 "Not selling to you, focus on product value."
06:24 Hard for developers to see from outside perspective.
08:50 Using questions to challenge product articulation decisions.
12:27 Choosing people you enjoy working with.
14:53 Culture impacts messaging for effective marketing.
19:08 Simplify audience targeting and personas for writing.
23:22 Asking about target audience is crucial.
24:54 Visualize ideal customer, write for them.
Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, succeed in business, marketers, new clients, target audience, marketing knowledge, breathing, living, marketing, funnel, research, marketing avenues, Facebook ads, website, events, webinars, book, networking, starting a business, focus, message, pain points, product, solution, value, needs, emotions, empathy, curiosity, why, so what, user speak, technical product, technical product, marketing plan, marketing strategy, branding, affordability, payment plans, pricing strategy, culture, language, geography, economic classes.
#marketingtips #targetaudience #podcast #businesssuccess #marketingstrategy

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com