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Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90
Manage episode 493459883 series 3523176
المحتوى المقدم من Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Erica Mackay and Alex Bilney, Erica Mackay, and Alex Bilney أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Stop Making Explainer Videos Until You Watch This! | B2B Video Marketing Truth - Ep.90
Most B2B explainer videos are expensive failures. Here's why - and how to fix yours.
Chris Walker from Joe Mule joins Erica Mackay and Alex Bilney to expose the brutal truth about B2B video marketing. After 20 years creating videos for tech, SaaS and finance companies, Chris reveals why most businesses completely miss the mark with their explainer videos.
In this episode, you'll discover:
- The #1 mistake that kills explainer videos (hint: it's not video length)
- Why the "60-second rule" is outdated advice that's costing you conversions
- The 3 layers of customer pain that transform videos into revenue drivers
- How to know if you need a brand video vs a revenue video (most get this wrong)
- The briefing framework that prevents £1000s in wasted production costs
- Why AI video isn't the solution everyone thinks it is
Chapters
00:00 - Introduction to Chris Walker
04:04 - The biggest explainer video mistakes
10:01 - The myth about video length
19:20 - "People will watch 3 hours if they're interested"
25:00 - When brand videos actually work (spoiler: rarely)
32:05 - The AI video reality check
36:02 - The perfect video brief framework
41:04 - Understanding the 3 layers of customer pain
44:07 - The expensive lesson Chris learned
49:54 - Key takeaways
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast
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