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Master Media Communication with Michael Dodd: Handling Tough Questions Like a Pro - Ep. 94
Manage episode 498556556 series 3523176
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Master Media Communication with Michael Dodd: Handling Tough Questions Like a Pro - Ep. 94
In this illuminating episode of Giraffes Don't Eat Steak, hosts Erica and Alex welcome communication expert Michael Dodd, a former journalist turned media trainer who specialises in helping people give great answers to tough questions.
Michael shares his journey from being a political correspondent in Australia to training business leaders worldwide on effective communication. He reveals his expertise in asking "blowtorch on the belly" questions; those difficult inquiries that keep you up at night, and how proper preparation can transform anxiety into confidence.
Drawing from decades of experience across six continents, Michael offers invaluable insights on handling challenging media situations, avoiding common communication pitfalls, and delivering truthful, impactful responses under pressure.
Chapters
00:00 - Introduction to Michael Dodd
02:00 - What is a "blowtorch on the belly" question?
07:02 - Preparing for tough questions in advance
10:22 - Handling both positive and negative media
14:24 - The virtue of simplicity in communication
19:15 - The worst mistake in tough interviews
26:35 - Only tell exact truths, never make up stories
32:10 - Communication differences across cultures
37:06 - Analysing Trump's communication style
43:43 - How Mark Carney outsmarted Trump
49:06 - Where to find Michael Dodd
Key Insights
- Don't repeat negative words used in questions
- Practice real stories to reduce verbal fillers
- Simplify complex topics into bite-sized chunks
- Always tell exact truths, never fabricate stories
- Prepare for both positive announcements and crisis situations
- Media approaches vary across different countries and cultures
Connect with the hosts:
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com
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