Episode 90 How to build a personal teaching brand

Get richer teacher with Ola Kowalska

In this episode we're talking about building a teacher personal brand:

• While language skills are crucial, they shouldn't be the sole determinant of success. Showcase your broader understanding of what it takes to become a fluent speaker - don't build your brand solely on your language expertise
• Embracing authenticity: Standing out from the crowd by showing up online as your genuine self. Let your personality shine through and infuse it into every aspect of your brand, from visual elements like colours to the choice of fonts. Authenticity attracts an engaged audience.
• Considering your target audience: Building an effective brand requires a good relationship with your customers. Identify your target audience and develop a deep understanding of their needs and desires. Create content that entertains, engages, and aligns with your values.

If you're at the beginning of your teacher bran building journey you may find my new free audio training called 'Teacher starter kit' may be of interest. It's a 5-day step-by-step process to help you build a profitable, sustainable and enjoyable teaching business from scratch. You can get access to it here.

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Timestamped overview:

[00:03:36] Start by analyzing yourself, find your passion. The Big Leap is a helpful book. Brands should be unique and reflect you. Consider using a SWOT analysis.

[00:05:26] Consider writing, leverage opportunities, minimise weaknesses.

[00:07:49] Colours and fonts represent me perfectly. Branding and customer relationships are crucial. Target audience matters.

[00:13:33] Teacher's focus on language limits success.

[00:14:50] Building a brand means more than language. Becoming an influencer attracts brands and money.

Hey, I’m Ola!

For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives, mainly through getting better at marketing and selling fabulous language group programs and definitely without burnout or selling their souls.

You can learn from me for free:

• you can listen to this weekly podcast!
• you can download my free social media guide for teachers
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

We can work together in 3 different ways at 3 different stages of your business as well:

• if you’re freelancing as a language teacher or coach and want to get better at getting paying clients, check out Rocket Fuel
• if you’re ready to scale beyond 1:1s and want to build a profitable, sustainable and fun business with a group program at its core, then Rocket Accelerator is for you
• or check out my 1:1 package