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المحتوى المقدم من George Bendo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة George Bendo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
George's Random Astronomical Object
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2988235
المحتوى المقدم من George Bendo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة George Bendo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
George's Random Astronomical Object is a biweekly astronomy podcast featuring science discussions about astronomical objects at randomly selected locations in the sky. The wide range of topics discussed in the show include stars, variable stars, variable variable stars, supermassive black holes, ultracool dwarf stars, exoplanets, howler monkeys, infrared radiation, acronyms, more acronyms, starbursts, measurements of less than 12 parsecs, jellyfish galaxies, diffuse ionized gas, and general overall weirdness.
…
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144 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 2988235
المحتوى المقدم من George Bendo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة George Bendo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
George's Random Astronomical Object is a biweekly astronomy podcast featuring science discussions about astronomical objects at randomly selected locations in the sky. The wide range of topics discussed in the show include stars, variable stars, variable variable stars, supermassive black holes, ultracool dwarf stars, exoplanets, howler monkeys, infrared radiation, acronyms, more acronyms, starbursts, measurements of less than 12 parsecs, jellyfish galaxies, diffuse ionized gas, and general overall weirdness.
…
continue reading
144 حلقات
كل الحلقات
×The stars in the open cluster NGC 6253 contain abnormally large amounts of elements heavier than hydrogen and helium, and no one is quite certain why.
GJ 887 is a very close red dwarf with two exoplanets (and a potential third) that almost look like they could harbor life except for one potential problem.
![Artwork](/static/images/128pixel.png)
1 Object 142: The Littlest Galaxy Ever Found 10:31
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The awkwardly-named Segue 2 is (as of the time of the publication of this episode) the smallest galaxy anyone has ever found.
Messier 74 is just a very nice looking face-on spiral galaxy, which has made it quite useful for many different types of astrophysical analyses.
Infrared observations of SN 1995N indicate that the material ejected by the explosion may have produced a huge amount of dust.
The galaxy 3C 186 features a supermassive black hole with a mass several billions of times the mass of the Sun that has been ejected 36000 light years out of the galaxy's nucleus.
![Artwork](/static/images/128pixel.png)
1 Object 138: A Weird Example of a Weird Subclass of a Weird Class of Objects 8:40
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4U 1850-087 is an ultracompact binary star system consisting of a whtie dwarf and a neutron star orbiting each other so closely that the neutron star can strip the outer layers off of the white dwarf.
![Artwork](/static/images/128pixel.png)
1 Object 137: The Bedtime Story of the Black Hole that was Too Large for its Galaxy 8:17
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The elliptical galaxy NGC 4291 contains a supermassive black hole that is unusually massive in comparison to the rest of the galaxy.
HD 11397 is one of very few Sun-like stars that might seem ordinary but actually contain abnormally large amounts of heavy elements, most notably barium, that they could not have formed themselves.
NGC 3801 is one of the very few nearby galaxies where astronomers can see jets from an active galactic nucleus disrupting star formation in the galaxy in a process known as feedback.
The star at the center of the planetary nebula NGC 7094 is almost but not quite a white dwarf, making it a rather unusual object for astronomers to look at.
One of the spiral arms in the galaxy NGC 3110 is producing unusually huge amounts of new stars as well as unusually huge amounts of infrared emission.
![Artwork](/static/images/128pixel.png)
1 Object 132: I Need a 2002 Pop Culture Reference 11:21
11:21
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The radio source PMN J0134-0931 created a lot of excitement in 2002 when people discovered that it was a quasar gravitationally lensed by another galaxy in front of it, they were really excited.
![Artwork](/static/images/128pixel.png)
1 Object 131: Get To Know Your Ultrafaint Neighbors 9:45
9:45
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Hydrus I is a very small, ultrafaint dwarf galaxy orbiting the Milky Way that was accidentally (or, to use the technical term, serendipitously) found by the Dark Energy Survey.
NGC 4261 was made famous when Hubble Space Telescope observations in the 1990s showed that this elliptical galaxy contains a supermassive black hole.
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