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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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التشغيل لاحقا
قوائم
إعجاب
احب28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Geology Rocks: Exploring the Earth Sciences
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 53823
المحتوى المقدم من Fun Kids. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Fun Kids أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This is the perfect way for kids to start learning about geology and earth sciences, only on children's radio station Fun Kids. Listen on DAB Digital Radio across the UK online at funkidslive.com
…
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24 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 53823
المحتوى المقدم من Fun Kids. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Fun Kids أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
This is the perfect way for kids to start learning about geology and earth sciences, only on children's radio station Fun Kids. Listen on DAB Digital Radio across the UK online at funkidslive.com
…
continue reading
24 حلقات
Tutti gli episodi
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Geology Rocks: Exploring the Earth Sciences
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Learn how geology can help you learn what the Earth looked like BILLIONS of years ago – and how it has changed since! In this episode we explore The Anthropocene Period! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.
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Geology Rocks: Exploring the Earth Sciences
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Learn how geology can help you learn what the Earth looked like BILLIONS of years ago – and how it has changed since! In this episode we explore The Pleistocene Period! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.
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Geology Rocks: Exploring the Earth Sciences
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Learn how geology can help you learn what the Earth looked like BILLIONS of years ago – and how it has changed since! In this episode we explore The Mesozoic Period! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.
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Geology Rocks: Exploring the Earth Sciences
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Learn how geology can help you learn what the Earth looked like BILLIONS of years ago – and how it has changed since! In this episode we explore The Permian Period! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.
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Geology Rocks: Exploring the Earth Sciences
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Learn how geology can help you learn what the Earth looked like BILLIONS of years ago – and how it has changed since! In this episode we explore The Carboniferous Period! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.
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Geology Rocks: Exploring the Earth Sciences
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Learn how geology can help you learn what the Earth looked like BILLIONS of years ago – and how it has changed since! In this episode we explore The Ordivician Period! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.
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Geology Rocks: Exploring the Earth Sciences
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Learn how geology can help you learn what the Earth looked like BILLIONS of years ago – and how it has changed since! In this episode we explore The Cambrian Period! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.
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Geology Rocks: Exploring the Earth Sciences
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Learn how geology can help you learn what the Earth looked like BILLIONS of years ago – and how it has changed since! In this episode we explore The Hadean Period! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.
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Geology Rocks: Exploring the Earth Sciences
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Ep 16: Join Finley as he travels around the world and back in time to explore everything from fossils to volcanoes and even how rocks helped formed our planet! We take a look at how Climate Change is caused and how it is affecting our planet. We travel back 55 million years ago to discover the last time we underwent Climate Change and what happened to all the creatures living at the time. Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.…
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Geology Rocks: Exploring the Earth Sciences
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Ep15: Join Finley as he travels around the world and back in time to explore everything from fossils to volcanoes and even how rocks helped formed our planet! We discover how we use rocks in our everyday lives. We look in the bathroom, the kitchen and even the make-up bag. What will we find…..? Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.…
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Geology Rocks: Exploring the Earth Sciences
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Ep14: Join Finley as he travels around the world and back in time to explore everything from fossils to volcanoes and even how rocks helped formed our planet! This time we look at having rocks for dinner… don’t believe us? Have a listen! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.…
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Geology Rocks: Exploring the Earth Sciences
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Ep13: Join Finley as he travels around the world and back in time to explore everything from fossils to volcanoes and even how rocks helped formed our planet! This time we look at having rocks for dinner… don’t believe us? Have a listen! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.…
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Geology Rocks: Exploring the Earth Sciences
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Ep 12: Join Finley as he travels around the world and back in time to explore everything from fossils to volcanoes and even how rocks helped formed our planet! This week we look at the final of the three different types of rocks: Metamorphic and discover how they are formed and what they do! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.…
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Geology Rocks: Exploring the Earth Sciences
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Ep11: Join Finley as he travels around the world and back in time to explore everything from fossils to volcanoes and even how rocks helped formed our planet! This week we look at the second of the three different types of rocks: Sedimentary Rocks and discover how they are formed and what they do! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.…
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Geology Rocks: Exploring the Earth Sciences
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Ep 11: Join Finley as he travels around the world and back in time to explore everything from fossils to volcanoes and even how rocks helped formed our planet! This week we travel back down to the Earth’s Core to investigate how plates (not the ones we eat our dinner off) affect how Earthquakes happen. We also take a look at the terrifying world of Volcanoes! Join Fun Kids Podcasts+: https://funkidslive.com/plus See omnystudio.com/listener for privacy information.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.