Why creative might be the answer to your sales problems | Steph Griggs

Game Changers Podcast by Synextra

Is creativity the answer to your sales problems? Steph Griggs is an entrepreneur and Creative Director changing the game. After her time working in brand licensing for the likes of Mr Men & Little Miss, paired with her career as Creative Director for brands such as Roald Dahl, Steph has accumulated a world of knowledge and invaluable insights to just how creative may be holding your business back.
With her expertise, Studio Griggs was formed. Her own independent studio, offering a 360 approach to creative problems. Now juggling life as a mother, business owner, and working with some of the biggest names in the industry; Steph sits down with us to tell us her journey and share her invaluable insights.
Can creative really make or break the performance of sales, marketing campaigns, and the brand as a whole? Watch now!
#gamechangers #licensing #creative
Visit her website for a peek at her portfolio
www.studiogriggs.com
00:00 Intro
02:28 Meet Steph: Discover why she embarked on the journey of independence and established her own studio
05:32 Unveiling the meaning of being a game changer through Steph's lens
06:05 Understanding licensing in business and its impact on creativity
09:13 You don’t need to be a model student to succeed
11:15 Exploring what drives Steph's creativity
13:22 Tracing Steph's roots in the creative design field and her university experiences
20:02 Diving into the role of a brand manager and the transition to a licensing manager
25:41 Exploring standout players in the licensing market and what makes "Roald Dahl" books unique
28:36 Navigating the legal side of licensing and the fusion of creativity and commerce
36:57 Understanding the importance of brand identity
38:26 Empowering "Haus of Lords": The value of female voices and leaders
42:50 Embracing the challenges and inspirations of starting a new studio journey
43:26 Exploring the ideal client partnerships for Studio Griggs and the creative world of kids' books
46:12 How to juggle work-life balance
50:09 The unique offerings of Studio Griggs
52:14 The technological landscape and the AI behind Studio Griggs
55:41 Looking to the future
56:14 The timeless principles of marketing creativity in storytelling

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