Optimizing Performance by Committing to Staff Development With Charles Mesones of Cook’s Tire & Service

Gain Traction

Charles Mesones, Partner at Cook's Tire & Service, has been a dedicated professional in the tire and auto repair Industry for over 25 years, following in the footsteps of his father who managed a competing company during the 1980s. Charles' journey began as a teenager, working under his father's guidance, where he learned valuable life and business lessons. Today, Charles proudly continues the family tradition, with his eldest son excelling as a service advisor and his middle son voluntarily contributing on weekends, embodying the family's passion for the industry.

In this episode…

How do you get the best out of your employees? What type of culture breeds a hardworking staff that prioritizes excellent service?

According to Charles Mesones of Cook’s Tire & Service, his goal is to create an environment where employees feel they are part of something meaningful — not just earning a paycheck. While he places a high value on stability, Charles prioritizes development and growth even more. He advocates for continual self-improvement, encouraging his team to become better versions of themselves through small, consistent wins and learning from failures. He stresses the importance of humility in leadership, acknowledging mistakes and correcting them, thus fostering a culture of growth and respect within the business.

On this episode of Gain Traction, Mike Edge welcomes Charles for a conversation about an effective approach to staff and culture development. Charles talks about how two of his sons are making their way in the auto industry, why he prioritizes affording his team members with beneficial career experience over employee retention, and the value of difficult conversations between leadership and individual contributors.

Here’s a glimpse of what you’ll learn:

• Charles Mesones describes the culture at Cook’s Tire and Service
• How Charles ensures that everyone who works for his company grows and develops
• Why difficult conversations with employees shouldn’t be avoided by leadership
• Turning points and accomplishments Charles is most proud of from his time with Cook’s
• How a former employee went from facing homelessness to managing a group of competing stores
• Why Charles has read Atomic Habits by James Clear numerous times

Resources mentioned in this episode:

• Cook’s Tire & Service
• Atomic Habits by James Clear
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email [e-mail] to learn more.