How Growth Leaders Thrive in Times of Change: Andrew Capland on Coaching Head of Growths | EP8

Futurist Marketers Podcast

Misalignments and pain points of being a growth leader (expect the unexpected).

One of the many touch points I geeked out on with episode 8 of the podcast with my guy Andrew Capland (of Delivering Value). We also talk about:

✅ What a growth leader/head of growth actually is and why it’s a growing need for most businesses
✅ The common pain points, challenges and situations you’ll likely face as a growth leader
✅ His approach to mentoring and coaching Head of Growths and why it’s such a high-pressure role (and what to do about it)
✅ Why companies shouldn’t even think about hiring a head of growth without product-market-fit (110% agree with this!)
✅ Ways to alleviate misalignment and comms issues with cross-functional teams

Please do enjoy the podcast 🙏

PS. If you’ve found (or finding) value in any of the content Futurist Marketers produces, please do repost it to your network and let’s share the knowledge 👌

#Growth #HeadofGrowth #Leadership #GrowthLeadership #Reforge #GrowthMarketing

00:00 Introduction and Setting the Stage
01:04 Guest Introduction: Andrew Kaplan
01:59 Andrew's Journey into Marketing
03:55 Transition to Growth Leadership
06:13 Coaching Heads of Growth
11:17 Advice for Aspiring Growth Leaders
21:22 Challenges and Misalignment in Growth Roles
30:47 Future of Product-Led Growth

Shownotes

https://www.linkedin.com/in/andrewcapland/
https://www.youtube.com/channel/UCPZVQP9ncHoTDgt-kz4m57A
https://deliveringvalue.co/
https://www.hubspot.com/
https://deliveringvalue.co/coaching
https://wistia.com/
https://www.productled.org/foundations/what-is-product-led-growth
https://www.reforge.com/
https://productled.com/