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Georgi Furnadzhiev on Growth Loops & Revenue Optimisation for SaaS Founders | EP 3
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المحتوى المقدم من Jonathan Milanes. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jonathan Milanes أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form!
Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are some of the topics we discussed:
- Going from Entrepreneurship to Growth Marketing
- Upskilling with the Big 3: CXL, Growth Tribe & Reforge
- Building his own SaaS (MarketHackr)
- How Growth and Growth Teams are Evolving
- Example of Growth Loops Used by Several Companies (Practical)
If you’re a marketer, growth advisor, entrepreneur (or about to become one) OR interested in business, this episode is a goldmine. Lots of juicy details, lessons and practical insights, all at the same time. Enjoy and share with your network (if of value) 🙏
00:00 Introduction
01:14 Background in Marketing
05:42 Early Entrepreneurial Ventures
08:33 Joining Startups and Agencies
13:39 Building MarketHackr + Joining The Growth Syndicate
18:31 Personal Growth & Mindset
22:27 Evolution of Growth Marketing
28:05 Educational Platforms and Upskilling
36:38 Trends in Growth Marketing
40:04 Balancing Business Stages
40:41 Growth Hacking vs. Growth Marketing
41:50 Community Building
46:21 Introducing MarketHackr
51:39 Lessons from Building MarketHackr
01:05:25 Predictions for the Future of Growth
01:05:34 Leveraging AI in Growth Marketing
01:14:57 Final Thoughts
#SaaS #GrowthMarketing #GrowthHacking
https://www.linkedin.com/in/georgi-furnadzhiev/
https://www.markethackr.com/
https://www.linkedin.com/company/markethackr/
https://www.reforge.com/
http://cxl.com/institute/#_r_futurist-marketers (affiliate link)
https://stap-budget.net/index.html
https://www.optimizely.com/optimization-glossary/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,B%20testing%20and%20multivariate%20testing.
https://growthtribe.io/
https://www.semrush.com/blog/skyscraper-technique/
The Lean Product Playbook by Dan Olson
https://www.bigcommerce.co.uk/glossary/revenue-optimization/
https://www.joinpavilion.com/
https://www.thegrowthsyndicate.com/
https://www.luna.ai/
https://www.linkedin.com/in/douwewester/
https://www.refinelabs.com/chris-walker
https://www.youtube.com/@ChrisWalker171
https://www.linkedin.com/in/mikelm20/ (MarketHackr Co-founder)
https://www.linkedin.com/in/koenstam87/ (Personio)
https://www.personio.com/
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