The Battle for Originality

Future Commerce

Is the world of copyright infringement getting weirder? We catch up on the latest (and tastiest) brand battles. PLUS: October-exclusive segment, Spooky Commerce, where we take a look at an interesting urban legend that will make you say, “Holy matrimony!”

Seattle Suits and Lawsuits

More from Shoptoberfest: Brian, Mike Wattier and Jeremy Noonan dive deeper into our latest report, “The Honest Truth.”

Key takeaways:

• The lines separating brands’ identities are blurrier and blurrier as markets become more trend-saturated. Enter: Muddy Bites suing The Best Part, and Smuckers suing Chubby.
• Our latest report found that 77% of retailers trust their agency, but only 1 in 5 brands or retailers actually end up using their agency account manager to help them make a decision about what software they pick.
• {00:14:39} “Identity is actually going to be a necessity, not just for keeping your identity unique, but also to keep yourself from being copied, or to also make sure that you're not copying anybody else…The only way to protect yourself is to be extremely different.” - Brian
• {00:15:40} “It could help to be more creative. I do think that if copyright lawsuits were this prevalent during the early age of the Internet, we wouldn't have the Internet we have today.” - Phillip
• {00: 34:00} “We take the bull by the horns on that one. We want to drive that process because oftentimes, the people that are developing these products, they're not in the trenches doing the implementation, so they're not always fully aligned.” - Jeremy Noonan
• {00:39:52} “Speed equals money, how fast do you want to go? Leadership doesn't understand the intricacies of the actual work itself. They're not getting that unvarnished truth about how to fill the gaps properly.” - Mike Wattier

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