Establishing a CPG Athleisure Brand, Calculated Risks, and Aligning with a Co-Founder | Daniella Rosa - E9

Funds and Founders: Untold Journeys Behind Their Breakthroughs

Daniella Rosa is the founder of Aiea Golf, an athleisure lifestyle brand for women golfers. She also was the owner and designer of cutclothing.com. Daniella has held various marketing roles in her career in the auction industry. As she hit the ceiling in her career she made an instant decision to switch and start a brand and this has been a great learning experience that she shares in this episode. She shares how to upskill through experiential learning, leveraging your knowledge to secure breakthrough opportunities and the challenges and resilience required to grow a brand.

Key Takeaways:

• Creative thinking while transitioning through careers
• The harsh reality behind the scenes for auction houses
• Upskilling through experiential learning and on-the-job research
• Challenges of working in the auction industry and how to skirt around the red tape
• Leveraging inherent knowledge to secure career growth opportunities
• The transformative power of storytelling
• The relationship between strategy and business growth
• How to choose a team that understands the vision
• Importance of written agreements and following procedure

Mentions:

Website: https://www.aieagolf.com/

LinkedIn: https://www.linkedin.com/in/daniellarosa/

Check out the Funds & Founders Community:

Reach out to Abhi at [e-mail]

Website: fundsandfounderspodcast.com