Episode 149: ABM expansion with Andrei & Vladimir

Full-Funnel B2B Marketing Show

In the new episode of Fullfunnel Live we'll talk about ABM expansion.
Join us to learn and discuss:
-How to structure an expansion ABM program - the key steps
- Expansion playbook example
- How to align expansion with other ABM and demand gen programs
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
Join our community for B2B marketers - The Trenches: https://trenches.community/
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/